Ken Pasternak

Ken Pasternak is the President and Chief Strategy Officer at Two by Four, a creative agency with offices in Chicago, San Francisco, and Nashville.12 With an extensive background in brand strategy and leadership, Ken brings a wealth of experience to his role at the company.

Professional Background

Ken has held key positions in various organizations throughout his career:

• President and Chief Strategy Officer at Two by Four: In this role, Ken supervises multiple teams and works closely with C-level executives to solve complex challenges across different categories.1

• President and COO at Marshall Strategy: Prior to joining Two by Four, Ken led strategic and creative teams in brand strategy initiatives at Marshall Strategy.1

Education and Expertise

Ken Pasternak holds a BA in English and American Literature from Harvard University.1 His areas of expertise include:

• Developing sustainable brand architecture strategies
• Driving differentiated leadership
• Brand strategy and positioning
• Identity and brand strategy

Professional Reputation

Ken is highly regarded in his field. He is described as razor-sharp, an outstanding manager, and an exceptionally strategic thinker. His command of identity and brand strategy is considered second to none.3

Two by Four

As part of the leadership team at Two by Four, Ken contributes to an agency that prides itself on being nimble and adaptive. The company focuses on helping brands communicate and evolve, emphasizing the importance of brands being responsive and relevant in a rapidly changing environment.2

Ken Pasternak's role at Two by Four aligns with the agency's commitment to providing services such as brand strategy, architecture, and positioning, as well as various forms of advertising, design, and digital media solutions.2