USC Marshall School of Business

University of Notre Dame

Founder and CEO at Stage - shopstage.co  -  Chief Member

Dreamers & Doers is an award-winning community and PR Hype Machine™ amplifying extraordinary women entrepreneurs, investors, and leaders.

Dreamers & Doers®

Executive Member

Stage is an online marketplace for women with breast cancer. We support her journey to wellness with dignity and style. We are a destination for information, real talk, uplifting stories and treatment/recovery tips, brought to you by women who’ve been there.

ShopStage Co

Founder and CEO

Retail marketing, brand, strategy and ecommerce consultant for luxury and mass market fashion and beauty brands. Clients: bluemercury, Nike, Converse and The Office of Angela Scott

Self-Employed

Consultant (Fashion, Retail, eCommerce)

Member of Chief, a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for the most powerful women executives to strengthen their leadership, magnify their influence, and pave the way to bring others with them.

Chief

Member

Led brand, performance marketing and creative teams for DTC startup fashion brand in the medical apparel sector.

- Managed team of 10 through holiday & Q1 to deliver double digit comp sales growth
- Set 2020 marketing budgets, org and strategic plans; oversaw agency relationships, selection, contracts and onboarding 
- Established new content/creative planning/execution processes; set calendar, channel agendas and defined segmentation and attribution needs 
- Gathered customer insights through focus groups and established merchandise testing program 
- Negotiated brand partnerships to drive customer acquisition, engagement and goodwill

Jaanuu

Interim CMO

Lead in-store marketing (signage, promotions, print, direct mail, radio, loyalty program and branding), social media and creative teams.  Partnered with digital teams and mall developers on local marketing to drive traffic and customer acquisition for new and existing brick and mortar locations.  Managed 2 direct reports and total team of 11.

**Held this position concurrently with my role as VP of Marketing at Gilt.com; both brands were owned by Hudson's Bay Company, within the off-price division.

Saks Fifth Avenue OFF 5TH

Vice President of Marketing

Led brand, integrated marketing, organic social media, talent and promotional partnerships, creative and content development for Gilt.com (Women's, Men's, Home and Kids), Gilt City and International.

Oversaw all facets of creative and team - art directors, stylists, photographers, retouchers, production, project management, graphic design, editorial and product copywriting.

Promoted 15 people, managed 7 direct reports and total team of 60.  Lead team through multiple rounds of post-acquisition organizational transformation and integration into Hudson's Bay Company portfolio.

Gilt.com

Vice President of Marketing & Creative

- Responsible for winning business with top prospective brands; prepare pitches, present to senior executives, guide negotiations and partner with internal teams for rollout (merchandising, marketing, legal, international, tech, creative and production).
- Source, negotiate and close business development and advertising partnerships with top beauty + fashion brands; team with agencies and directly with brands.
- Lead the development of Gilt’s business-to-business partner marketing programs.

Senior Director, Brand Relations & Strategic Partnerships

Drove marketing, promotions and partnership efforts for the men’s division within a $600M+ luxury fashion ecommerce business.

- Leveraged consumer segmentation and competitive insights to formulate multi-channel marketing plans that delivered traffic, buzz, and loyalty for the men’s business; teamed with merchants, PR, editorial, creative, acquisition, mobile, CRM, BD, and tech teams for strategy and implementation. 
- Authored pitches to win brands (apparel, footwear, beauty), grow existing accounts and secure sports (leagues, networks, athletes) & entertainment partners (television, music).
- Led monthly demand forecast and results reporting; managed marketing budget and one direct report.
- Contributed to 26% YOY sales growth through close partnership with merchandising surrounding messaging and calendar management to maximize traffic/sales.  
- Delivered 12 external partnerships, 5 ROI positive sweepstakes, +75% Facebook following and significant mobile channel growth.

Director of Mens Marketing

Oversaw merchandise and messaging for all product sold on bebe.com, a $50M division of a $500M Women’s specialty retailer. Delivered +32% two-year sales comp and +45% sales comp for FY2012.

- Managed a team of 3 with scope including: buying, product development, site merchandising, inventory activation, shipment tracking and fulfillment through 3rd party provider, sample management and photo studio scheduling.  Measured on sales comp, margin, turn and customer satisfaction.
-  Buying experience in Shoes, Accessories, Jewelry, Knits, Sweaters, Logo, Tubular, Denim, Sportswear, Petites, bebe Sport, Outerwear, Dress and Bridal departments.
-  Developed online exclusive assortments in Footwear, bebe Sport, Petites and Bridal through partnership with in-house design and external private label development partners (Footwear, Jewelry, Accessories)
- Lead merchant for bridal business test (online and stores); partnered with celebrity designer, in-house design, production, vendors, stores, finance and marketing on rollout.

bebe

Sr. Merchant, eCommerce

Drive post-acquisition marketing strategy, business process and corporate culture transformation for a $50 million sports broadcast television (30M homes) network, social media and E-gaming Corporation.

TVG Network

Director, Strategic Planning

Delivered strategy to achieve $800 million in direct-to consumer retail sales growth for the leading sports apparel and footwear manufacturer; lead planning, process redesign and change management efforts.

Nike Inc./US Retail

Director Strategic Planning

Developed partner marketing program and managed 150 accounts for a $13 million fashion footwear ecommerce site.

Gap Inc.

Partner Marketing Manager, Piperlime.com

Lead product localization rollout to enable Gap, Banana Republic and Outlet brands to meet customer demand by getting the ‘right sizes to the right stores’ resulting in $70 million annual gross margin lift.

Manager, Operating Strategy

Developed mass-market retail strategy for a skincare line at a $300 million consumer products firm.

Schwarzkopf & Dep

Brand Management Intern

Co-managed $1 million in national marketing efforts for a 3D animation/special effects software firm.

Discreet (Autodesk)

Product Marketing Intern

Researched and developed 40+ strategic marketing partnerships for a $3 billion wholesale DSL carrier.

NorthPoint Communications, Inc.

Internet Partnership Manager

Reviewed enterprise resource planning systems and business processes, managed project plans/reports, developed custom Oracle software education materials and trained over 75 users at Fortune 500 clients.

Virginia Carnesale