Yuri Kase

Yuri Kase is an experienced marketing and advertising professional with a diverse background in brand strategy, advertising planning, and management of digital advertising campaigns.

Currently serving as an Associate on the CAM gaming team at Twitter Japan, Yuri's expertise lies in pure advertisement and DSP strategies to enhance brand awareness. With a specialization in creative direction, Yuri collaborates with designers on various ad formats like banners, infeed ads, and text ads. Additionally, Yuri manages and analyzes affiliate ads and Facebook ads for effective user acquisition.

Yuri's proficiency extends to influencer marketing through Instagram and management of Google Adsense for monetization of owned media. While at CaSy Co., Ltd. as an Advertising Planner, Yuri contributed significantly to the branding strategy group within the Marketing team, showcasing skills in managing YDN, GDN, and listing ads alongside planning and executing influencer campaigns.

Prior to her current role, Yuri worked at Chartboost, a video and interstitial Adnetwork for gaming apps, where she held the dual role of Account Executive and managed various responsibilities in AE, AM, BD, PRM, and ad agency coordination. This role involved interactions with both the Japanese and global markets.

During her tenure at i-mobile.Co, a Japanese adnetwork company, Yuri honed her sales and management skills handling publishers and advertisers. Her multi-faceted role involved account executive functions, client management, and international liaison. Yuri has a rich background in sectors like E-commerce, game apps, and consumer analysis focusing on metrics like ROI, ROAS, LTV, and KPIs.

Yuri Kase's educational background includes an Associate's degree in Language Interpretation and Translation from Kanda Institute of Foreign Languages and studies in Graphic Design at Santa Monica College.