Pratt Institute

Minneapolis College of Art and Design

U-GHS Wuppertal (Germany)

VP, Creative Director at TBWA\WorldHealth

Clients include AJOVY, Merck, and AstraZeneca
- Managed and created HCP campaigns at TBWA\WorldHealth for AJOVY, Lynparza (Oncology), and Merck (Pediatric Vaccines). Concepted for Keytruda, Pfizer, Bluebird Bio, Amgen, and Dova across the network.

TBWA\WORLDHEALTH

VP, Creative Director

Publicis, Code & Theory, Vayner Media, FreemanXP, JWT (2016-2017) 
Clients: L'Oréal/Garnier (haircare and skincare), Chase, Wyndham, RSA Archer, T. Rowe Price
JWT, TBWA\Chiat\Day, SapientNitro, Redscout, The CementBloc, Cossette (2009-2010) 
Clients: Nestle, Stouffer's, Vonage, Novartis, and new business.

Publicis, Vayner, JWT, TBWA\Chiat\Day, FreemanXP

Creative Director | Art Director | Freelance

Creative Director for in-house agency (creative department on the client side)
- Led a team of designers, writers, and video production for internal and external marketing
- Create 360 campaigns that encompass print, video, social, and tradeshows in Europe and the US for commercial and residential integration technology
- Successfully launched an integrated campaign for next-generation, residential home automation remote controls towards dealers and consumers as well as B2B campaigns for AV solutions

Crestron Electronics

Creative Director

Clients include BlackRock, iShares, SAP, Tiffany, and Barclays
- Produced digital campaigns (rich media, video, banners, social, e-mail blast) for BlackRock, iShares, and Barclays
- Concepted integrated campaigns (print ads, web content, events) for the launch of iRetire by BlackRock
- Created direct response materials and banners for E*Trade
- Developed positioning concepts for Tiffany and integrated pitch work for SAP

Ogilvy & Mather Advertising

Creative Director | Art Director | Permalance

Clients include Nestlé, Stouffer's, Sautés For Two, Farmers' Harvest, Toll House, Outshine, Drumstick and new business
- Created integrated campaigns (TV, video, digital, print, and social) for Nestle across multiple product groups
- Developed photography and video assets for activations partners (In-store, web, promotion)
- Grew existing client portfolio on Outshine (won digital)
- Concepted 360 campaigns for Centrum, Listerine, Rolex, HSBC, and KPMG

J. Walter Thompson Worldwide

Client include Sharp Electronics, Moet Chandon, The Mall at Short Hills, Sage Software, Scandinavian Airlines, Square One Vodka and new business
- Creatively co-spearheaded Sharp Electronics across five different product groups (B2B and B2C)
- Created integrated launch campaign for Aquos (outdoor, video, digital, and influencer marketing)
- Hired and managed freelancers ranging from designers, art buyers, producers, to senior level creative teams
- Presented and sold integrated campaigns to clients and new business prospects.

Dentsu (Colby & Partners)

Associate Creative Director

Clients include American Ballet Theatre, Kohl’s Bridal Aisle, Bravo, Warnaco and Hit Entertainment

ZPFM (NY)

Clients include History Channel, Liberty Mutual, Olympus, Target, Neuberger & Berman, Rockport and Citibank

Elke Erschfeld