Jameson Rossi

Group Creative Director at McKinney.

Jameson Rossi, Group Creative Director at McKinney

Jameson Rossi is a Group Creative Director at McKinney, a creative agency based in New York City. He has over 15 years of experience in the advertising industry, having worked at various agencies including Deutsch, Arnold Worldwide, Saatchi & Saatchi, and Translation LLC.1 4

Career Highlights

Group Creative Director---I'm a G. at McKinney (July 2024 - Present)1
Creative Director at McKinney (February 2021 - July 2024)1 4
Creative Director at Deutsch (July 2019 - February 2021)1
Associate Creative Director at Deutsch (February 2018 - February 2021)1
Associate Creative Director at Arnold Worldwide (November 2015 - November 2017)1

Notable Work

Jameson Rossi and Andrew Williams, along with copywriter Knowlton Bourne and art director Jamie Steentofte, conceived the spots for Little Caesars' "Human-Sized Peanut Butter and Jelly Sandwich" campaign, which was directed by Steve Mapp of FANCY.2
He worked on the highly successful "Pretzel Crust" campaign for Little Caesars, which involved a fake "Corn Cob Crust" product launch to drive conversation and ultimately led to record-breaking sales for the actual Pretzel Crust pizza.3

Education

University of Northern Colorado: Journalism with a focus in Advertising, Minor in History (2006 - 2010)1
The Creative Circus: Copywriting (2011 - 2013)1

Jameson Rossi has been recognized for his creative work, winning a One Show Gold Pencil and a Silver Cannes Lion for the "Reese's: All Trees Are Beautiful" campaign.1