Wallace Johnson is a seasoned live event audiovisual business consultant with over two decades of experience in the industry. With a wealth of expertise in creating company missions, visions, and strategies, he has been instrumental in overseeing budgeting and P&L oversight of business operations totaling $40m+. Wallace has also led organizational process & profit improvement efforts resulting in growth for the companies he's worked for. He is well-versed in risks management and has played an essential role in contract negotiations for opportunities up to $20 million.

Wallace's leadership skills are exceptional, having overseen and analyzed resource utilization & allocation of staff & contractors. His expertise in developing outbound business development strategies & processes has helped many companies achieve incredible growth. In addition to managing and supporting staff with inbound sales opportunities, Wallace has created compensation plans and performance goals for sales and operations personnel.

Over his career, Wallace has produced conferences for Tech, Healthcare, Financial, Association, and Corporate Conferences. He has overseen over 15+ Project Managers & Event Producers. His expertise extends to creating and managing capital acquisition budgets as well as developing and teaching educational content for staff, prospects & customers. He prioritizes organization task & projects while leading change management efforts to ensure smooth transitions.

Wallace has managed to research, test, train & deploy various software solutions with ease. He is currently the Managing Director & Consultant at WLJ Consulting, LLC. He has also served as Program Advisory Committee Member - Show Production at Full Sail University, Show Host at AVNation TV, Member of Board of Directors at AVIXA, and Member of Board of Directors at AVIXA Foundation. His experience also includes being VP Business Development at MertzCrew, Live Event Council Chair at AVIXA, President at DCE Productions, General Manager at The Freeman Company, and Vice President of Operations, Hotel & Event Production Services Division at AVI-SPL.