Frederik Scholten

Frederik Scholten is the Head of Marketing and Proposition at 3 Danmark, where he has been instrumental in improving the company's media and marketing initiatives in the past year. Under his leadership, the company has outgrown and outperformed the Danish Telco market, delivering on top and bottom line targets and increasing market share. With a focus on Marketing, Scholten has more than doubled the effectiveness of media investments without increasing budgets, implemented AI in media and planning, and established their own Ad- and Martech structure.

Scholten has also helped the company rank first in customer satisfaction, achieving an all-time-high NPS score of 67 and record-low churn rates. He is also dedicated to mentoring start-ups, serving at various advisory boards, and keynote speaking at media/marketing events, sharing his expertise to help people and businesses grow.

Scholten studied management and marketing at the Aalborg University and Business Academy of Copenhagen, complemented by his experience as a sales and product specialist at Modern Times Group, account manager at Pro/2 Dialogue Marketing, and media solution strategist at Microsoft. He has also served as a member of various organizations and advisory boards, including the Danish Digital Award, Copenhagen FinTech, and Copenhagen Business Academy.