Klaas Kroezen

Klaas Kroezen is the founder of WUA, a global company that assists large and medium-sized organizations in benchmarking and optimizing their digital journeys for sales and services. WUA offers the best and largest digital experience benchmark, covering over 26,000 websites and apps. Their Digital Excellence Program conducts comprehensive benchmark studies on all digital touchpoints and journeys. Kroezen has led WUA to several notable achievements, including top rankings in Dutch Analytics & Optimization Agency and being recognized as one of the fastest-growing companies in the Netherlands. With a background in entrepreneurship, Kroezen started his first internet company at the age of 16, delved into affiliate marketing, and authored the acclaimed book 'Review,' nominated as a management book of the year in 2009. Apart from his professional endeavors, Klaas Kroezen has embarked on personal challenges like climbing Mount Kilimanjaro in record time and traveling through Australia for six months as a backpacker with a laptop. Kroezen values living dreams and has created a work environment at WUA that focuses on personal growth and pursuing individual aspirations, reflecting his belief in building a great company through energized and motivated individuals.