University of Missouri-Columbia

Content Strategy and Operations Manager at News Break

San Francisco, California, United States

- Oversee all content programming on the core mobile app
-  Manage editorial-based push notification operations and editorial standards
-  Oversee the direction of a team of Content Specialists who create original content and provide live coverage for major events
-  Strategized and lead the launch of the Spanish app in the U.S. and Mexico
-  Collaborate to provide new product features that help users connect with their local communities

News Break

Content Manager

- Provided millions of users with daily updates on COVID-19 from every region of the globe
-  Participated in a misifnormation taskforce to help debunk misleading and false information on the platform
-  Sourced, verified and published breaking news content in Spanish and English
-  Crafted push notifications for major stories to help users get news updates in real time
-  Increased the breadth and speed of Twitter Curation’s global news coverage

Twitter

Breaking News Curator

- Collaborated with regional teams to find the best live video for events happening in real time on Twitter
-  Highlighted quality users and news partners on Twitter and Periscope
-  Launched community-curated channels on Periscope to help users connect over common interests

Live Video Curator

- Lead engagement efforts and digital content strategy for the Tahoe Daily Tribune and
Sierra Sun
-  Monitored social media accounts daily for breaking news and user-generated content
-  Trained the staff on best multimedia practices, including video production,
photography, timelines, maps and graphics
-  Incorporated new digital strategies to reach audiences, such as push notifications, email
newsletters, polls, contests and Facebook Groups
-  Tracked website and social analytics with Chartbeat, CrowdTangle and Hootsuite

Sierra Nevada Media Group

Digital Engagement Editor

- Created original content daily for Newsy’s Snapchat and Instagram accounts and incorporated Facebook Live in newsroom coverage, including breaking news
-  Covered the 2016 Democratic National Convention on mobile devices and social media platforms
-  Developed Newsy’s voice and style across social media platforms and grew audience numbers and engagement

Newsy

Social Platform Storyteller

- Photographed and filmed press conferences and events for Missouri Governor Jay Nixon
-  Wrote scripts, recorded voice-over work, and anchored the state’s weekly show, MoGov Minute
-  Produced Missouri Now news packages that highlighted important legislative measures
-  Created original engaging content for the State of Missouri’s website and social accounts, including Twitter, Facebook and Instagram

State of Missouri- Office of Administration

Web Content Developer

- Facilitated communications efforts for University of Missouri Extension.
-  Took studio portraits of University of Missouri employees for departmental websites.
-  Filmed and produced professional conferences, educational videos, and news packages.

Emily Kaiser