Princeton University

Simsbury High School

Director of Marketing at Momentous

Building brand and product strategy as we raise our Seed Round. Developing target audience, value proposition, growth strategies, business model, GTM plan, visual brand, tone of voice, and Beta initiatives.

LERA Health

Strategic Brand Advisor

2023 Webby Awards Honoree 🎉 Developed and led a comprehensive 6 month re-launch strategy evolving the brand from the well-recognized ROMWOD into pliability. Leading the marketing team across partnerships, athletes, comms, social, and product strategy as we hit peak company MRR and subscribers.

pliability

Provide customized wellness programs, focusing on resilience and goal-setting, for public safety departments, the military, and federal agencies that optimize every aspect of their most valuable resource: people.

O2X Human Performance

Performance Specialist

Performance Advisory Board providing branding, product, sports performance, and GTM strategy.

Ommyx

Strategic Performance Advisor

Acquired by Amp Human, Inc. Responsible for brand marketing strategy and D2C revenue generation through expansion of e-commerce, partnerships, loyalty and retention KPIs. Worked cross-functionally to launch 15 innovative products over 4 years through acquisition, and grew subscription rev 140% over 12 months.

Momentous

Director of Marketing

Assisted the Harvard rowing staff by providing part-time coaching and mentorship to team of young women. Focus on rowing skill, fitness development, strength training, injury prevention, mindset, and stress management. Lead team to highest NCAA finish in a decade.

Harvard University

Performance Consultant

Provided GTM strategy during brand launch including web design, influencer roster, PR coverage, social, and email. Led internal team and agencies on brand implementation across paid, owned, and earned content.

Marketing Consultant

Provided ongoing and campaign-focused marketing services across early to mid-stage start-ups in the health, wellness, and fitness space. Clients included TriggerPoint, FitVine Wine, Nuun Hydration, MOLECULE, Marc Pro, and Clif bar.

SMACK! Media

Senior Account Manager

Supported the non-profit National Governing Body on fundraising, sponsorship, and travel. Worked directly with team apparel sponsor to develop Olympic package. Organized two fundraisers per year responsible for 75% of team funds.

USRowing

Assistant National Team Programs Manager

Competed in the 2010 and 2011 World Championships (two Golds in W4-), broke the World Record (2011 W4-), broke the Olympic Record (2012 W2-), and competed in the 2012 Olympics (4th place).

United States Olympic Committee

Olympic Athlete - Rowing

Worked on the Consumer Products team across food & bev, restaurants, household products, personal care, and retail. Supported Managing Directors, attended client meetings, and developed pitch decks.

Sara Hendershot