University of California, Berkeley

Oakdale High School

Sr. Associate @ GameChanger Products

SC Johnson Lifestyle Brands

Associate Manager Global Consumer Insights

GameChanger Products

Junior Project Manager

-Manage and organize large data sets to conduct analyses against custom benchmarks (weekly reports, store matches and final reports)
-Communicate results to clients and team members
-Created and customized dashboards and final reports for quantitative research
-Facilitated virtual focus groups and performed in-person shopper intercepts

Sr. Marketing Associate

-Supported project teams in all aspects (set-up, project timeline, execution, budgeting and reporting). 
-Managed local field teams and a wide range of suppliers (ranging from design to production)
-Conducted quant and qual research to gain consumer insights, including programming questionnaires, recruiting consumers, and tabulating results

Marketing Associate

- Produced insights via IRI Data to boost sales efforts through data-led playbooks and sales meetings
- Conducted competitive analyses identifying trends in social media, pricing and market innovations on rebranding
- Spearheaded launching a company-wide educational podcast to support the sales and trade teams

WX Brands

Brand Marketing Analyst

- Refocused sales and marketing strategy, particularly paid social channels and partnerships. Users increased over 90% during my time here.
- Improved user engagement plan through content creation and data analysis, leading to a 54% increase of usage MoM.
- Conducted 50+ user interviews to identify new use cases and ways to expand the market as new features are released.
- Supported planning and execution of go-to-market campaigns - time to engage decreased 61% MoM.

Xoba

Business Development Intern

- Built target account list for 2020 with Regional Sales Manager, performed data analysis to find and predict top spenders
- Built, maintained, and A/B tested email campaigns to all inbound leads for NA, EMEA and LATAM
- Collaborated with VP Product Growth on company-wide lunch and learn on Artificial Intelligence and Machine Learning
- Assisted in planning all domestic and international marketing events (happy hours, summits, etc)

Bidalgo

Sales And Marketing Intern

Handled all travel needed within the company. Responsible in researching expos, distributors, and potential sites, as well as finalizing lodging, transportation, and other scheduling.

BT Furnishings

Travel Consultant

Worked directly under the Chair of the Berkeley Rent Stabilization Board on special data-centered projects concerning construction codes, anti-displacement policies, repealing the Costa-Hawkins Act to expand rent control throughout the state.

Jasmine Yong