Serge Traylor is an experienced brand strategist and marketer with a varied skill set and a passion for helping businesses adapt and adjust to changing environments. With over 20 years of experience in leading brands and working with business leaders, he has developed and implemented strategic brand solutions for major brands like Energizer and Cox Business Communications, and has also worked with numerous other corporations to help them find their unique brand voice and create strategic plans to bring it to life.

Traylor has a background and training in areas such as brand and communications strategy, digital marketing strategy, integrated marketing programs, leading agency partners, consumer promotions, social media, ROI analysis, cross-department leadership, media plan development and implementation, CRM programs, and event marketing. In addition to his professional experience, he enjoys real estate investing and manages a vacation rental in South Haven, MI, as well as multiple full-time apartment rentals in the St Louis, MO area.

Traylor is also active in charitable organizations, having helped found the Joshua Chamberlain Society in St Louis, a non-profit organization that provides aid to fallen and wounded Veterans and their families. He is also involved in the Alzheimer's Association of St Louis.

Traylor studied at Webster University, where he earned an MBA in Business Administration and Management, General. He also holds a Bachelor of Science in Marketing - Advertising & Promotions from Missouri State University.

Currently the Owner and Brand Strategist at /ˈekwədē/ (pronounced equity), Traylor was previously the Brand Strategist at Atomic Revenue and the Co-Owner of SoHa Peach Mansion. He has also held positions such as Voice Talent at Serge Traylor Voice Talent, Director of Strategic Planning at Brighton Agency, Account Director at New Honor Society, Director of Client Engagement and Business Development at Osborn Barr, Group/Insights Director at Osborn Barr, Manager Retail Marketing at Energizer, Brand Manager - Communications at Energizer, Marketing Manager at Energizer, Account Executive at The Zipatoni Company, and Regional Manager at Excell Marketing. Before his career in marketing, he worked as an attractions host at Walt Disney World.