Erin Patton

Erin Patton, a renowned figure in the sports industry, made his mark as the original architect of Nike's Jordan Brand hand-picked by Michael Jordan. With a proven track record in innovative brand management and marketing, Erin has been at the forefront of disruptive launches in the sports industry. His accomplishments include spearheading the historic launch of Nike's Jordan brand, leading to earning the American Marketing Association (AMA) Edison Award, and managing the brand to $350 million in global revenues.

Erin's expertise extends to grassroots marketing, youth culture trends, and leveraging distribution networks for global scale. He is recognized for his entrepreneurial ventures, successfully leading early-stage companies to dynamic growth and profitability. Erin has also been instrumental in managing iconic brands and celebrity licensing partnerships within mass merchant and specialty channels.

Noteworthy achievements in Erin's career include inventing the first wearable tech platform for amateur athletes (A+TECH), leading the successful launch and exit of LET IT FLY Performance brand, and repositioning the Converse brand through partnerships like the one with Dwyane Wade. He has also orchestrated groundbreaking launches such as the $15 Starbury sneaker by NBA star Stephon Marbury, named the Footwear News launch of the year.

In addition to his remarkable career achievements, Erin Patton is an author, having penned the book 'Under the Influence: Tracing the Hip-Hop Generation's Impact on Brands, Sports & Pop Culture.' With a diverse skill set encompassing areas like wearable technology, brand management, consumer segmentation, and sports marketing, Erin is a seasoned professional with a wealth of experience in new product launches, PR, and celebrity branding.

Erin's educational background includes an MBA in Marketing/Marketing Management from Southern Methodist University - Cox School of Business and a BSJ in Journalism from Northwestern University. Throughout his career, he has held key positions in various organizations, such as Founder at AMPLIFI x STUDIOWORKS, Chief Executive Officer at LET IT FLY PERFORMANCE, and Global Director at Nike's Jordan Brand.