W. P. Carey School of Business – Arizona State University

Orange Coast College

Senior Growth Strategist & Marketing Analyst

• Founder, content creator and publisher for the web3 social newsletter, Onchain Creators.
• Onchain Creators helps early pioneers explore the new world of decentralize social media.
• Subscribe to get free weekly insights on how to prosper in the emerging onchain creator economy.

Onchain Creators

Content Creator

• Built marketing strategy and content calendar
• Refined project branding and product positioning
• Kickstarted initial growth for social channels on X and LinkedIn

Camp Network

Marketing Lead

• Marketing strategy development and execution
• Social media content creation and distribution
• Grew X account from 2.5k to 12.5k followers in 2 months
• Establishing project visibility among major Bitcoin KOLs and crypto journalists

Botanix Labs

• Grew Twitter/X account followers 4x with 3x engagement rates in 3 months for Ethereum DEX.
• Boosted marketing ROI by 2x with data-driven systems and processes for content marketing.
• Increased organic search traffic 200% in 3 months with effective SEO and content marketing strategies.
• Negotiated lucrative content partnerships with several YouTube content creators.
• Creator and project manager for DeFi Whale Squad NFT collection
• Developed branding, visual elements, product name and positioning, messaging and narratives.

Integral

Marketing Director

• Scaled 2 Twitter accounts from 0 to thousands of followers in 60 days.
• Executed business development and social selling strategies that led to investments in 10 crypto startups.
• Responsible for social media marketing campaigns that led to $800k in NFT sales.
• Executed lead generation strategies targeting startup founders across social channels and trade shows.
• Set up Pipedrive CRM to optimize the business development process and streamline client onboarding.
• Built marketing analytics systems and advised on trends and sentiment to influence strategic decisions.

Polyient Labs

• Managed social media marketing, CRM and email marketing campaigns that lead to $1M ICO.
• Integral in helping a blockchain startup grow from 20 to 100 employees in 6 months
• Managed marketing campaigns that boosted community engagement and B2B lead generation.
• Developed marketing analytics systems that helped improve conversion rates and marketing ROI.
• Set up Pipedrive CRM to help enterprise sales execs close several large enterprise partner deals.

Sweetbridge, Inc.

Social Media Marketing Manager

• Assisted CEO and VP of Sales with marketing campaigns, sales processes and client proposals.
• Created pitch decks that closed deals with Sandals Resorts, San Francisco Travel Bureau and Macy’s.
• Developed SOP and pricing strategy for suite of digital marketing products.
• Responsible for rebranding the company with a new name, logo, website and product line.

OmniExperience

Product Marketing Manager

• Increased lead flow by 145% and boosted brand awareness with full rebranding of Prescio.com.
• Redesigned company website while overseeing content creation and distribution.
• Supervised and trained research analysts on principles of prospecting and lead generation.

Prescio Consulting

Sales & Marketing Manager 

• Managed lead gen and sales pipeline for CMO, helping increase conversion rates on MQLs and SQLs.
• Built and executed marketing strategies that reduced overall CAC and CPL costs by 75% at eBay.
• Assisted CRO in managing 20,000 accounts in Salesforce for a 45-person sales team at eBay.
• Provided the sales team with competitive analysis and sales deck copy to boost team close rates.

eBay

Marketing Analyst

• Assisted in business development efforts, prospecting and lead generation.
• Researched and analyzed social media and social networking trends.
• Built, customized and maintained Salesforce CRM instance and sales lead process.
• Managed Google and Facebook ad campaigns and email marketing systems.

HelloWorld, Inc.

Business Development Manager

• Advised real estate clients on market conditions and pricing for urban real estate as a licensed Realtor.
• Created feasibility studies on $1 billion in real estate assets for developers in the Phoenix area.
• Managed web design and development, SEO, digital advertising and marketing campaigns.

Urban Realty & Development

Sales & Marketing Associate 

• Analyst and writer for national reports and forecasts on multifamily real estate.
• Trained and coached a team of researchers on data entry standards and collection processes.
• Produced marketing brochures, presentations and ad-hoc reports for multifamily real estate brokers.
• Assisted brokers in the sale of over $200 million in multifamily real estate assets.

Ryan Charleston