AMA Computer University

La Consolacion University Philippines

Celsius  -  MarTech  -  Crypto  -  Asia

Celsius was founded in 2017 with the mission to put unparalleled economic freedom in the hands of the people. By providing weekly rewards on crypto assets and offering low interest loans against user’s crypto holdings, Celsius empowers users to find their financial freedom.

• Reinforce and support marketing automation and integration best practices
• Serve as the lead solution architect and administrator for the Marketing Technology Stacks
• Define and establish a solid foundation with the new marketing tech stack
• Set up custom audience targeting, segmentation & Ad Audience
• Set up, maintain and analyze promo code campaigns 
• Set up events triggers, mobile attribution, and custom deep links
• Build and maintain email marketing automation journeys
• Set up workflow automation across various platforms across different business functions.
• Maintain App Store Optimization and Localization on Google Playstore and iOS Appstore
• Run paid media campaigns on platforms such as Google Ads, Facebook Ads & Apple Search Ads
• Produced weekly marketing reports, set up marketing dashboard, and performed data analysis
• Assist in new growth marketing initiatives as needed

Celsius

Marketing Technology

UTRUST is the world’s first cryptocurrency payments platform to implement consumer protections on a mass scale. The company is building a global PayPal–like payments platform with extensive cryptocurrency support.

- Conceptualize, coordinate and lead the marketing execution
- Foster potential strategic partner relationships
- Research and analyse competitor activity
- Suggest and implement campaigns to develop brand awareness
- Collect and analyse relevant data to assess the effectiveness of the marketing strategy

UTRUST

Marketing (Southeast Asia)

Cardable helps people get better deals from their credit cards.

• Setting up, managing and monitoring campaigns
• Discovering new traction channels and improving existing ones
• General project management and coordination
• Develop and execute successful Search Engine Optimization strategies
• Review technical SEO issues and implement some fixes
• Collect data and report on traffic, rankings and other SEO aspect
• Setup content marketing tactics to drive traffic and increase conversions

Cardable

Digital Marketing Manager

A complete end-to-end Payroll Automation Solution for any Business. Winner of Seedstars World 2014. Authority in SaaS Payroll and Mobile Payment Solutions. 

• Building and developing Salarium's marketing platform
• Develop and execute marketing campaign and brand awareness.
• Responsible for all aspects of marketing at Salarium

Salarium

Marketing Manager

Infoshift is a platform innovation startup that specialises in enterprise-grade platform products.

• Responsible for all aspects of marketing for Infoshift and its sister companies. 
• Core product marketing: positioning, differentiation and value proposition. 
• Brand management: Positioning Infoshift's brand to reflect service and value.
• Oversee talent acquisition activities for Infoshift

Infoshift

Chief Marketing Officer

Fleet is a full-stack development team focused on building modern applications. 

• Defining and managing strategic plan for sales & marketing campaigns at Fleet
• Collaborate with internal team to ensure alignment on priorities.

FleetRocks

Co-founder

Tailor-made On-Demand Cloud Service Provider in Asia. 

• Manage the DevOps/technical operations team
• Build relationships with relevant vendors including managing executive-level relationships
• Discovering new customer acquisition channels and improving existing ones. 
• Managing communication both internally and externally 
• Conducting market research and competitor analysis.
• Develop and execute marketing campaign and brand awareness

IntensuLabs

Infocomm Investments Pte Ltd is a venture capital firm that manages more than S$200million and builds and invests in global infocomm technology startups.

• Generate awareness of Infocomm Investments & JFDI in Manila
• Promoting  Infocomm Investments Startup Pitching in Manila.
• Responsible for press kit material, writing and pitching media releases.
• Generating buzz in social media and community networks
• Helped to facilitate the introductions to relevant startups, incubators and community leads.

Infocomm Investments Pte Ltd

Consultant

Manila Dev Challenge: The contest, designed by the Freelancer.com Engineering Teams, will distinguish run of the mill coders from those with innate talent and the keenest of critical thinking and problem solving skills.

• Liaise with internal teams and external partners for marketing program requirements
• Communicate the positioning of the event through key messages
• Promotional, publicity and marketing - via various methods and strategies
• Develop an integrated 'social media' campaign using available internet tools.
• Work closely with key stakeholders to implement a comprehensive direct marketing campaign.
• Coordinating with Press/Media to setup an interview about the event

Freelancer.com

Consultant (Manila Dev Challenge)

Philippines Advanced Research Labs (ARL) is a growing Philippine-based provider of business process outsourcing (BPO) services and specialized online media solutions specifically designed to match the demands and needs of their clients. 

• Responsible for IT operations including web development projects.

Advanced Research Labs Inc.

Technology Partner

StartupDigest helps connect the startup community together around the world.

• Compiled and distributed a weekly newsletter featuring tech and startup events in the Philippines.
• Tracking developments in the Philippine startup and developer community.
• Responsible for promoting StartupDigest in the Philippines 
• Facilitating introductions and discussions with fellow startups about the local startup scene

Techstars Startup Digest

Philippines Curator

Web Development and Development Consulting specializes in developing CMS, User Interface Design, E-commerce and Digital Marketing Campaigns.

• Responsible for planning, execution, managing and closure of a project
• Designed, developed and implemented CMS and E-Commerce projects
• Managed SEO, Social Media and Content Marketing projects
• Develop and deliver progress reports, proposals, requirements documentation, and presentations.

theJohnArce

Project Manager

Philippine's leading community platform for startups, developers and geeks.

• Developed, designed and maintained WebGeek website  
• Regularly organize community, developer and startup centric events
• Covered the latest news and resources in the technology scene in Philippines
• Crafted and executes editorial calendar and strategies 
• Strategized publicity, marketing outreach and media partnership
• Managed the social media of WebGeek to engage with the Filipino technology community.
• Developed and maintained relationships with industry and media contacts
• Created press material for distribution to local and regional media outlets
• Responsible for developing strategy and direction of the organization. 

Notable accomplishments are: 
• Finalist at Globe TattAwards 2012 and 2013 for Tech Category
• Finalist In 12th Philippine Web Awards for Community/Portal 2011
• Finalist for Best Technology Blog at Philippine Blog Awards 2010
• Numerous well-known sponsors including Microsoft, GitHub, Accenture, Smart, Globe and more.

John Arce