John Arce

John Arce is a marketing technology professional with extensive experience in the startup and cryptocurrency sectors. He served as the Marketing Technology lead at Celsius, a cryptocurrency lending and borrowing platform, from September 2017 to December 2022.13

Professional Background

John Arce describes himself as a "MarTech maven" with over 10 years of startup experience.1 His expertise lies in maximizing marketing automation and growth marketing strategies. He has a strong background in various aspects of digital marketing, including:

• Paid campaigns and performance marketing
• Customer Relationship Management (CRM)
• Drip campaigns
• Marketing funnel optimization
• Workflow automation
• Mobile attribution
• On-page optimization
• Omnichannel marketing
• Customer lifecycle management (CLM)

Experience at Celsius

During his 5 years and 4 months at Celsius, John Arce's responsibilities included:

• Serving as the lead solution architect and administrator for Marketing Technology Stacks
• Establishing and reinforcing marketing automation and integration best practices
• Setting up custom audience targeting, segmentation, and ad audiences
• Managing promo code campaigns
• Implementing event triggers and mobile attribution
• Building and maintaining email marketing automation journeys
• Conducting App Store Optimization for both Google Play Store and iOS App Store
• Running paid media campaigns on platforms like Google Ads, Facebook Ads, and Apple Search Ads
• Producing weekly marketing reports and performing data analysis1

Previous Roles

Before joining Celsius, John Arce held positions at:

• UTRUST: Marketing (Southeast Asia) for 3 months in 2017
• Cardable: Digital Marketing Manager for 9 months from 2016 to 20171

Education

John Arce holds a Bachelor of Science degree in Computer Science.2

Contact Information

For professional inquiries, John Arce can be reached at hello@johnarce.com.1