Justine Nichol

Justine Nichol is a seasoned marketing and communications professional with a rich background in developing strategic partnerships and enhancing brand visibility.

She obtained a Bachelor of Arts degree from the University of British Columbia, majoring in Archaeology and International Relations, further enriched by international studies at the prestigious London School of Economics & Political Science.

Having begun her career in Vancouver, Justine later made a move to Whistler, driven by her aspiration to promote the region globally through tourism marketing.

Over the course of five years in Whistler's hospitality sector, her expertise in tourism marketing converged with her deep-seated interest in arts, culture, and the anthropology of the Pacific Northwest, eventually leading her to the esteemed Audain Art Museum.

For almost half a decade, Justine has played a pivotal role at the Audain Art Museum, currently focusing on advocating for arts and culture at provincial, national, and international levels.