University of Minnesota-Twin Cities

University of Minnesota Duluth

Account Supervisor at Carmichael Lynch

Minneapolis, Minnesota, United States

Brands include: U.S Bank, Phillips 66Lead cross-functional teams in the strategy, development and execution of holistic campaigns across digital, social, traditional, experiential and earned channelsPlan and implement marketing strategies while maintaining marketing mix across brand, offer and sponsorship messagingFoster and maintain relationships among internal and client teams to ensure sound project execution and campaign successAnalyze overall post-launch campaign success and provide recommendations for evolution to achieve strategic goalsPartner with client to determine business goals ensuring all agency deliverables drive to obtain marketing objectivesOversee account executives, cultivating their career growth and ensuring proper and timely execution on all projectsLed the development of multiple superregional brand campaigns, creating lift in brand perception (up 37% YoY) and increased sales (up 40M gallons of gas YoY)Developed an offer-driven promotional campaign, with a 12% increase in redemption and 4% volume lift YoY in-market

Carmichael Lynch

Account Supervisor

Brands include: Porsche USA, True Value HardwareProactively identified new opportunities to ensure client success, ultimately growing client business within SolveSuccessfully on-boarded clients, combining both companies’ processes and fostering a productive and positive relationshipLed, managed and proofed all production of Porsche dealer materials and True Value weekly specialsAnticipated client and internal challenges to avoid delayed execution and enable client and internal team success

Solve  -  Advertising and Branding

Brands include: Commerce Bank (2014-2015), Whole Foods Market (2014), Supercuts (2013-2014), University of Minnesota (2013), Target (2012-2013)Championed great ideas internally and externally Led day-to-day account management tasks on multiple projects, ensuring sound, proper and timely executionConstructed client SOW’s, PO’s, invoices and maintain organization of category budgetsDiscussed business goals with clients to ensure all agency deliverables will successfully meet objectivesProactively identified new ideas and opportunities to ensure client success, growing clients’ business within the agency Helped guide client’s social media strategy and determine how it ties into the larger campaign strategy to deliver cohesive creative across media typeOn-boarded new clients, combining agency and client processes, creating a positive working relationship Planned, led and managed 2014 O-tern internship program, mentoring young advertising professionals Account Executive:April 2013- October 2014Assistant Account Executive:April 2012-April 2013

Olson

Senior Account Executive

Conducted research and analyze complete competitive set and audience profiles for clients and new business pitches Collaborated with client to design targeted solutions, including behavioral, contextual and demographic Determined business objectives and ensure effective communication to the entire team Monitored budgets and set client communication and expectations to maintain a positive working relationship Directed and managed multiple projects, ensuring sound, proper and timely execution of all collateral Composed creative briefs as needed for incoming client projects to sustain team organizationAccount Services InternNovember 2010-April 2011

Gabriel deGrood Bendt

Account Coordinator

- Networked with students and professionals to gain industry knowledge + Performed group interviews with local professionals to better inquisitive skillsStudent MemberSeptember 2008-May 2010+ Networked with students and professionals to gain industry knowledge + Performed group interviews with local professionals to better inquisitive skills

Advertising Club at University of Minnesota

Vice President

- Researched social media atmosphere using tools, such as Radian6 to better understand clients' online share of voice + Understood Google Analytics in order to determine visit profiles for clients+ Utilized Web CEO to determine and map SEO rankings

Ciceron

Marketing Intern

PresidentSeptember 2010- May 2011+ Constructed, implemented, and communicated team timeline to other members to attain team focus+Motivated team of college students to think constructively regarding our client assignmentStudent MemberSeptember 2008- May 2010+ Conducted primary and secondary research to gain consumer insight+ Refined strategy and composed creative brief to ensure inventive executions creative+ Discovered useful vehicles to reach target market in nontraditional ways

National Student Advertising Competition

President

Evaluated prior event successes and determined how to improve attendance, event quality and sponsorship levels Implemented and managed networking event planning time-line to ensure AdFed and other vendor deadlines are met Contacted local agencies to discuss possible sponsorship and guest speaker opportunitiesProject Management Committee LeadSeptember 2010-March 2011Assisted project manager interns in the organization of sponsor, speaker, and school contact data to ensure smooth event.Managed interns in contacting industry professionals, as well as professors from local schoolsFacilitated meetings, provide agendas and meeting notes to all committee membersProject Management InternSeptember 2009-April 2010Discussed creative executions and social media touch-points to ensure event successPersuaded professors and student groups to generate event buzz and break past attendance recordsContacted local agencies to discuss possible sponsorship and guest speaker opportunities

Student Ad Summit Co-Director

- Coordinated and execute alumni events to increase community and raise money for the college+ Interacted with guests to ensure a pleasant experience and successful events

Andrea Serrian