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Kelly Phillips

Marketing Director in the Legal Tech Industry
Austin, Texas, United States
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Kelly Phillips is a senior-level marketing professional with 15 years of B2B marketing experience, specializing in driving demand and contributing to bottom-line revenue growth. Kelly focuses on optimizing top-of-funnel demand generation and ensuring a smooth MQL hand-off to Sales by using transparent metrics, performance measurement, continuous improvement, and a strong marketing technology stack.

Kelly applies industry-proven frameworks like Sirius Decisions and CEB, adapting them to suit the market and customer needs. Core values include transparent communication, integrity, continuous improvement, prioritizing teams over self, and a willingness to embrace new ideas.

Education: Kelly attended Elkins High School, earned a Master of Fine Arts in Fine Arts, Acting, and Theatre from Florida Atlantic University, and a Bachelor of Fine Arts in Acting and Theatre from Texas State University.

Work Experience: Kelly has held various positions, including Director of Demand Generation at Mitratech, Senior Manager of Demand Generation at Mitratech, Senior Marketing Manager at ESO Solutions, Senior Manager of Marketing Operations and Analytics at Abila, Senior Manager of Marketing Operations and Demand Generation at National Instruments, Digital Marketing Specialist at National Instruments, Marketing Coordinator at National Instruments, Professor of Acting at Florida Atlantic University, Operations Assistant to Department Chair at Florida Atlantic University, and Network Operations Center Assistant at Kinder Morgan.

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