Meet Veronica Velasquez, an accomplished LA-based Digital Product Designer who specializes in UX (User Experience), Product Strategy, and User Interface Design for mobile apps, web, and software platforms. Veronica holds a BFA in Film and Motion Graphics from Pratt Institute, an intensive design course in Design from Valencia College, and a BA and Bachelors in Fine Arts and New Media from Universidad de Los Andes.

As a strategic thinker, Veronica approaches design as a way to connect the user with the product and elevate the user's experience. She has a diverse skill set that includes Product Strategy, Interface Design, User Experience, Usability, and Design pipeline optimization. Her work is pragmatic and structured, and she takes pride in creating holistic user experiences guided by considered design.

Veronica has worked for several organizations throughout her successful career. She is currently Product Design Director at ISBX, a software development company based in Los Angeles. Besides ISBX, her experience includes Creative Director / Product UX at Chroma.io, Director Of Product Design at Victorious, Product Design Lead / UX at GoFundMe, and Product Design Lead / UX at CrowdRise by GoFundMe.

She has also worked as a Design Lead / UX - Yarn Team at Samsung Strategy and Innovation Center, Creative Director at Chroma, Inc., Fellow / Creative Director -Team Totem at Nike Accelerator Powered by TechStars, and Creative Director / Design Lead at Incomparable Things / Totem. Other experiences include Designer /Brand Strategy at Bookish.com, Design Lead / Art Director at CityMaps.com, Creative Director at Remezcla, Designer / Motion Graphics at Madison Square Garden, and Editor/Producer at VICE Media.

Veronica is a Digital-Swiss-Army-Knife and loves all things design. She believes that intelligent design can solve real problems, and elegant and simple solutions in everything she does.