David Wilkinson

Measurement 1st, Integrated Marketing Expert that systematically improves Business Performance
Summary
David Wilkinson is a seasoned professional with over 15 years of experience in building and leading teams of consultants across various industries such as banks, telcos, insurance, retail, pharma, and high tech companies.
He specializes in analyzing transaction data to predict customer behavior and optimize marketing strategies to invest in customers with the highest potential for revenue.
David's measurement-first approach to marketing enables clients to define clear business objectives, assess tactic contributions, enhance program performance, and facilitate continuous learning for better future investments.
He excels in designing profitable marketing programs that guide customers through various touchpoints to drive revenue growth and conversion.
His expertise lies in developing high-performing teams of measurement and marketing consultants that consistently offer valuable recommendations and execute programs aligned with business goals.
David's analytical consulting and account management skills have benefitted top-tier B2B and B2C organizations in industries like CPG, retail, pharmaceuticals, software & technology, insurance, telecommunications, energy, and financial services.
With a background in Economics with MA from Wilfrid Laurier University and BA from Western University, David's educational foundation complements his hands-on experience in the industry.
David Wilkinson's leadership roles include being the Vice President of Content and Digital Measurement and Analytics in North America at Mosaic North America, along with prior positions as Senior Director and Director in the same domain.
His past experiences also encompass roles such as Director of Insight and Analytics at kenna, Business Solutions Lead at CVM Marketing, Inc., and Director of Analytics at both Transcontinental Database Marketing and Tener Solutions Group.
David's core strengths include prioritizing business challenges, leveraging data assets for strategic analysis, effectively communicating analytical insights, implementing advanced analytical approaches like predictive analytics and customer segmentation, and tracking key performance indicators and marketing ROI.
In summary, David Wilkinson's expertise lies in building and leading teams that drive profitable business growth through data-driven marketing strategies and customer-centric programs.