Lancaster University

Hult International Business School

Riga State German Gymnasium

Demand Generation Manager at Roadster

San Francisco, California, United States

Primary Responsibilities:

-   Marketing Automation Programs – Manage marketing programs including nurture, pre & post, tradeshow activities, email campaigns, social and other digital marketing activities.

-   Reporting & Strategy – Assess the effectiveness of various demand generation activities based on business success targets and recommend improvements.

-   Website Demand Gen Integration – Collaborate with others in Marketing to craft landing pages to capture leads via downloadable assets, demo requests, and other inbound marketing activities.

-  One-off Campaigns – Create and execute mini-campaigns based on recent and relevant industry events.

-  Sales Support and Collaboration – Strategize with Sales and Business Development teams to improve lead generation and outreach efforts.

-  Strategic Marketing Initiatives – Collaborate with other marketing team members to support new initiatives as needs arise.

Roadster provides consumer-driven omnichannel Commerce Solutions for today’s modern dealership. With Roadster's proprietary technology platform, dealerships can provide hassle-free car buying in-store, online or on the go.

Roadster

Demand Generation Manager

Responsibilities
-  Provide leadership and oversight of B2B Marketing, developing the strategic and operational framework to ensure ongoing success and company growth objectives.
-  Build and manage B2B marketing programs and optimization of lead to opportunity funnel
-  Develop the content to drive a constant stream of content marketing and thought leadership programs/materials
-  Develop and evaluate key performance metrics; provide CRO and senior leadership with accurate summaries and analysis of campaigns, results, and forecasts
-  Foster continuous improvement; ensure that all B2B marketing activities are efficient, effective and scalable

Moovweb

Marketing Team Lead

Moovweb’s mission is to make mobile shopping significantly easier. Our SaaS platform handled over $2B in mobile revenue in 2015 and one-third of Americans visit a Moovweb-powered experience each month.

Moovweb is trusted by market leaders including Macy’s, Nordstrom,  AIG, Kaiser, McKesson, Fairmont,  Kaiser, Panasonic and many more.

As the content marketing manager, I develop and execute an editorial calendar to support the brand awareness and lead generation goals of the Revenue Team. Partnering with product, sales, engineering, and other teams across the company, I support positioning, develop the content strategy, and own the execution of key campaigns and initiatives that push our brand and business forward.

Responsibilities:
-  Own the development and execution of the Moovweb editorial calendar to create a content strategy that coordinates with events, field, PR and product initiatives and supports our account-based marketing strategy.
-  Develop case studies, white papers, videos, blog posts, conduct webinars and plan & create other content as needed.
-  Demonstrate alignment of the Content Strategy to the Customer Journey and how content supports generating revenue at each stage of the Marketing and Sales cycle.
-  Inform the development and application of brand guidelines.
-  Support brand awareness and demand generation through multi-channel campaigns.
-  Work closely with cross-functional teams such as Sales, Customer Success, Product & Engineering to align content development and execution with key business objectives.
-  Identify gaps in existing messaging and provide leadership to improve.
-  Track and report on the performance of content and campaigns.
-  Create the Social Media Strategy. Manage social media campaigns and day to day activities, analyze and evaluate results.
- Manage company website, increase on-site conversions and traffic to the website by following SEO best practices.

Content Marketing Manager

With over 2.5 million users across 40 countries, QuestionPro is the leading provider of online survey software that allows our users to generate the insights they need to make better business decisions.

Drive Demand Generation campaigns to increase lead flow through the website, content marketing, online marketing, nurturing campaigns, social media, blogs and press releases.

Responsibilities:
-  Develop blog content strategy, and increase blog traffic by 15% month to month, by delivering high-quality content and following SEO best practices.
-  Conduct 2 webinars a month, increasing registrant number by 10% for each webinar.
-  Develop Sales Enablement  materials including industry white papers, case studies, email campaigns, infographics and blog posts.

QuestionPro

Digital Marketing Manager

- A successful, innovative San Francisco based tech-startup building new social products on mobile and other key platforms. Creators of Tagged & hi5, 100 million member social networking sites, which reached global appeal.

-  Conducted market analysis of industry players in the emerging area of wearable technologies by specific Consumer and Enterprise Verticals.
-  Amalgamated and analyzed data from end users to develop a content marketing leadership strategy with a creation of an industry blog and database around wearable technology.
-  Delivered a content marketing strategy plan covering target audiences, content types, media and promotion strategies, including PR, social media and SEO amongst others.

if(we)

Content Marketing Consultant

I had launched a vegan food website (<a href="http://santaisvegan.com">santaisvegan.com</a>) to promote healthy eating habits and to gain hands-on experience with campaign creation, analytics, and SEO. In the short 3 weeks of its inception, I generated 500 followers and had a website traffic of 300+ sessions a day. The website was featured in <a href="http://Buzzfeed.com">Buzzfeed.com</a> food section.

SantaisVegan.com

Author

Coordinated and hosted events for 200+ member society, such as workshops and seminars with industry leaders. Led the organization of a series of workshops for the Google Online Marketing Challenge. Our team designed the project timeline, identified workshop topics, prepared curriculum, worked directly with visiting speakers and marketed the event to the student body, resulting in a sold out attendance.

The Marketing Society

President

Largest telecommunications service provider in Latvia, serving 1,2 million customers in beginning of 2015.

Following participation in board meetings and briefings with DDB advertising agency, the responsibility I had was to manage the communication between the agency and the company, assuring that creative deliverables correspond with the company’s brand identity and meet the company’ s brief for upcoming campaigns. I also worked on mobile internet content projects, conducted LMT and competitors’ social media audit, participated in managing sales campaign for mobile gadgets.

Latvijas Mobilais Telefons SIA

Marketing Intern

Being ranked as the top University in the country for studying Marketing, Marketing Society is recognized as an integral part of the Management School and one of the biggest societies on campus. The role in the society has not only seen me being responsible for finances, but also organizing workshops, guest speaker and networking events, competitions and social events.

Lancaster University Marketing Society

After the agency had developed creative strategies and designed campaigns, I as a project assistant was in charge of organizing the process of filming the adverts for clients such as Aldaris beer brewery, which is a part of Carlsberg Group.

Santa Rimsevica