Heather Holmes

Heather Holmes, formerly known as Heather DeSantis, is the Founder and CEO of Publicity For Good, a communications firm that specializes in providing publicity and social media services for purpose-driven brands, particularly in the food, beverage, and beauty industries. Established in 2016, Publicity For Good has gained recognition for its innovative and disruptive approach to public relations, focusing on brands that have social causes integrated into their missions.12

Background and Career

Before founding Publicity For Good, Heather was a celebrated publicist and a former Miss Ohio International. She has been nominated for Forbes' 30 Under 30 list and has built a strong reputation in the public relations industry, having facilitated over 700 media placements for her clients across various platforms, including major networks like ABC and CBS.23

Heather operates her agency from a 23-foot Airstream, reflecting her commitment to a lifestyle that emphasizes sustainability and self-sufficiency. She resides on a 22-acre homestead in Morganton, North Carolina, where she balances her professional responsibilities with family life, raising her children while managing her business.234

Philosophy and Impact

Heather's approach to public relations is deeply rooted in the principles of conscientious capitalism, which she studied at Georgetown University. She believes in the transformative power of PR when aligned with meaningful causes, aiming to amplify the stories of brands that contribute positively to society. Her agency, primarily run by millennials, focuses on creating high-impact media campaigns that not only enhance brand visibility but also foster community growth.345

Under her leadership, Publicity For Good has become known as a leading agency for Consumer Packaged Goods (CPG) brands with a mission-driven ethos, helping over 200 brands achieve significant media success and recognition.23