Jason McAlpin

Jason McAlpin is a results-driven holistic business leader with a decade of experience in building and growing globally recognized brands such as Under Armour, Coke Zero, Coca-Cola, POWERADE, and vitaminwater.

His specialties include developing brand vision and growth strategies, creating integrated marketing campaigns, P&L management, business analytics, new market assessment, product development, executional excellence, and team leadership focused on people development and culture.

He holds an MBA in Marketing and Entrepreneurship from the University of North Carolina at Chapel Hill and a Bachelor of Science in Business Marketing from the University of Maryland.

Jason has held roles such as Brand Director at vitaminwater, Senior Brand Manager at POWERADE, Brand Manager at Coke, and Associate Brand Manager at Coke Zero, all at The Coca-Cola Company.

His previous experiences include being an MBA Brand Marketing Intern, an Associate Product Line Manager at Under Armour, a Marketing Intern at The Washington Post, an Outside Sales Representative at University Directories, and a Branch Manager at College Works Painting.