Gonzalo de la Mora is a highly accomplished marketing professional with over a decade of experience in the digital realm. His expertise is in developing marketing strategies that incorporate both offline and online platforms. His areas of specialization include TV, OOH, PPC (SEM), SEO, social media, display, video, retargeting, affiliates, email marketing, e-commerce, digital experience, SEO / SEM positioning, campaign launch, 360º media strategy, analysis of the return on investment (awareness, traffic, sales, on / off, number of followers, engagement rate, etc.). His project management and leadership skills are extensive, having led and coordinated multiple teams. He is known for his exceptional brand marketing and e-commerce skills. Gonzalo has worked for companies such as gibobs allbanks, HomeAway.com, CaixaBank, ING España&Portugal, and BBVA. As a former Head of Marketing, Marketing Director, senior marketing manager, marketing online/offline product manager, and marketing specialist, Gonzalo brings valuable experience to any team.