Alexa Maltzer (Engelhart)

Alexa Maltzer (Engelhart) is the Vice President of Client Strategy at Power Digital Marketing, a role she has held where she focuses on optimizing client engagement and enhancing marketing strategies. Based in San Diego, California, she has a strong background in digital marketing, particularly in email strategy and customer experience.

Education and Career

• Education: Alexa earned her Bachelor of Science (B.S.) degree from San Diego State University.
• Career Path: Prior to her current position, she has held roles that emphasize content and email strategy, contributing to her expertise in client-focused marketing solutions.

Professional Insights

In her role, Alexa emphasizes the importance of effective communication strategies, particularly post-purchase email campaigns, which are crucial for maintaining customer engagement and loyalty. She advocates for tailored messaging that resonates with customers' experiences and needs, suggesting that brands should focus on enhancing the customer journey rather than just driving sales.12

Online Presence

Alexa maintains a professional presence on LinkedIn, where she connects with over 500 professionals in the marketing industry.3 Her insights on email marketing best practices highlight her commitment to data-driven strategies that improve customer interactions.24