April Dunford is a positioning expert and author, known for her work with tech companies. She studied Design and Engineering at the University of Waterloo before starting her career in marketing and product management at various tech companies. She founded Ambient Strategy, a consulting firm focused on helping companies develop effective positioning strategies. April has also served as an Entrepreneur-in-Residence at The DMZ and a board member at Sampler.

April is particularly interested in helping startups and high-growth companies clarify their messaging and story to stand out in crowded markets. She is the author of "Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy it, Love it". April's expertise and strategic guidance have helped many companies elevate their brand messaging and create a unique space in their respective industries.