University of Connecticut

Bryant University

Director of Marketing at Williams Buick GMC/Williams Subaru

•	Responsible for all marketing, advertising, and communications
•	Manage entire online presence including websites, Google My Business, social profiles, and 3rd party listings. Curate and oversee social post content.  
•	Generate actionable reporting across leads, websites, advertising, etc.
•	Oversee all digital analytics.
•	Execute community event sponsorships and activations. Organize community organization partnership meetings such a charitable check presentations, Subaru Love pillar activations, etc.
•	Collaborate with BDC department to ensure alignment of marketing message to potential customers. Assist in creation of email templates and workflow processes.
•	Regularly update website CMS including content creation, sales/service specials, staff photos, homepage sliders, and SEO updates.
•	Act as internal IT point of contact. Championed company-wide IT transition including email migration, domain change, and new equipment rollout/distribution. In charge of ordering new equipment and assigning to new hires. Rolled out department-wide consistent email signatures.
•	Coordinate and schedule community volunteer opportunities for employees such as community food pantry organization, city park cleanups, and blood drives.
•	Serve as Subaru Love Promise Champion for entire Subaru dealership. Write and submit Subaru Love Promise Stories and Love Promise Moments to SOA. 4x National story & Moment winner.
•	Oversee annual manufacturer facility inspection preparation. 
•	Manage open positions on hiring sites.   Create job descriptions and post across hiring sites to generate candidates for open positions.
•	Serve as ComplyAuto champion ensuring FTC compliance.
•	Lead company-wide telecommunications partner transition including implementation of new phone system and ISP.
•	Create efficiencies across company including paper reduction, process improvements, and various technology advancements. 
•	Maintain promotional branding inventory - decals, plate frames, giveaways, etc.

Williams Auto

Senior Director of Marketing, Operations and Customer Experience

Skills: Google Data Studio · Search Engine Marketing (SEM) · Google Ads · Online Advertising · Microsoft Excel

Lowe's Companies, Inc.

Senior Specialist - Paid Digital Media

•	Responsible for all facets of marketing and advertising for 2 dealership rooftops across sales & service departments
•	Plan, place, and monitor monthly advertising budget across several mediums and vendors including Facebook, Instagram, Google Ads, YouTube, OTT, Waze, cable, direct mail, event marketing/sponsorships, email marketing, and more
•	Optimize digital advertising campaigns to maximize CPM, CPA, and CPC
•	Create and design all graphics needed including website tiles, Facebook ads and posts, Billboards, promotional videos, in-store print, and GMB posts
•	Manage entire online presence including website, social media, review monitoring, Google My Business, and 3rd party listings
•	Interview and assess potential new 3rd party vendors, implement when necessary
•	Execute regular event sponsorships and activations to generate leads and opportunities as well as brand awareness 
•	Regularly provide actionable reporting to leadership team providing a high-level overview of lead source performance and department profitability
•	Collaborate with BDC department to improve close rate and ensure alignment of marketing message to potential customers 
•	Regularly update website CMS including blog posts and SEO updates
•	Subaru Love Promise Champion
•	Coordinate and schedule monthly community volunteer opportunities for employees
•	Write and submit Subaru Love Promise Stories and Love Promise Moments to SOA

Director of Marketing

•	Manage execution of cohesive monthly marketing campaigns for assigned accounts including direct mail, radio & television (media buying, concepting, script writing), website updates, landing page creation, ringless voicemail, email marketing & communication, co-op submissions, 3rd party vendor management, graphic design, digital advertising 
•	Strategize, create, manage, and optimize digital marketing campaigns for all agency clients through Google Ads, YouTube, Bing Ads, Facebook Business Manager, DoubleClick Campaign Manager, Double Click Bid Manager
•	Oversee operations of company including Harvest time tracking, project management, reporting macros/pivot tables
•	Produce monthly advertising budgets for each client and reconcile all invoices for payment
•	Generate monthly advertising plans, calendars, and outlines for each client 
•	Successfully plan and manage all co-op allocations from manufacturers accordingly
•	Prepare new business pitch decks and accompany Principal on all potential client meetings
•	Conduct bi-monthly meetings with clients to plan next month and recap prior month’s advertising performance
•	Responsible for managing, maintaining, and hiring Account Management team
•	Serve as account lead for Hendrick Automotive Group and Keffer Automotive Group

Ashland Advertising

Account Supervisor

•	Digital display campaign execution from beginning to end plan, purchase, manage, and optimize 
•	Setup and traffic all campaigns via DoubleClick Campaign Manager for vendor accountability and cross-publisher attribution
•	Collaborate with account and internal teams to align digital strategy and execution across all clients
•	Create and implement DFP monetization strategy and ad network on a client's website 
•	Manage paid social media advertising campaigns

Luquire George Andrews

Media Buyer/Planner

•	Lead and manage team of 18 – consisting of Digital AdOps Team, Design Team, and Sales Assistant Team
•	Troubleshoot ad serving issues and consult with digital sales team on innovative digital campaigns
•	Devise new ad submission processes to streamline fulfillment of advertising campaigns
•	Work with sales managers on rolling out new digital products to the marketplace

The Charlotte Observer

Client Services Manager

•	Analyze digital advertising revenue, and devise long-term strategies to increase advertising dollars
•	Manage pricing structure of digital advertising offerings to be in line with revenue goals and market demands
•	Work one on one with key and major account managers on substantial digital campaigns 
•	Price and package special digital advertising campaigns in conjunction with traditional advertising mediums
•	Analyze audience traffic and provide reporting on trends and projected changes

Digital Audience & Revenue Specialist

•	Manage and oversee day-to-day operations in the AdOps and Digital Media department
•	Implement, traffic, and optimize campaigns on several networks and ad platforms 
•	Assist in troubleshooting advertiser and agency inquiries in partnership with account executives 
•	Collect, analyze, and present monthly performance/reporting documents

Interactive Team Lead

•	Manage and optimize several multi-modal pay-per-call mobile optimized advertising campaigns on multiple ad networks
•	Design and implement custom mobile optimized landing pages
•	Compile and distribute revenue and campaign performance reporting to executive team and individual clients daily

Kate Downing