Newcastle University

The Institute of Direct and Digital Marketing

North Halifax Grammar School

Junior Growth Consultant @ Phiture  -  tommfarrar.com

Phiture - Mobile Growth Consultancy

Mobile & App Growth Consultant

Grew Blinkist's global reach + UA through paid content marketing. 

Paid content is Blinkist’s most important user acquisition channel. At Blinkist the team and I grew the global audience through creating, implementing and managing paid content campaigns through Outbrain and Taboola. I created content that converts, whilst managing 7-figure annual campaigns and established a rigorous but proven testing regime to ensure longterm campaign efficiency. 

As a performance marketer, I rely thoroughly on data analysis to make all creative decisions. I believe a data-driven mindset is key when designing growth strategies that seek efficient, longterm user acquisition.

Blinkist

Performance Marketing Manager 

Independently launched and managed numerous markets for Deliveroo throughout the UK. 
Oversaw and implemented marketing responsibilities, rider recruitment, restaurant management, rider operations and specific growth strategies for each new location.

Deliveroo

Market Launch Manager

I touched most elements of the growing business, with a focus on online marketing + content creation, and offline sales and customer interaction. 

Kickstarter: 
Designed, implemented and managed a Kickstarter campaign. The intention was to raise £15,000 in 30 days - we secured almost £20,000. 

Sales: 
I have been at the forefront of the brand at countless fashion shows and sales - including New York Fashion Week. I was the voice of the brand, constantly interacting with customers and clients. Working six days per week, five in the Sir Plus studio and each Saturday working with the sales team on Portobello Road. 

Marketing:
I have been apart of recreating the brand image and altering company direction. We accomplished this by changing the brand’s voice throughout the website and sustaining an attractive, desirable and relevant social media presence.

SIRPLUS CLOTHING

Marketing Intern

Tom Farrar