Adam Willhoeft

Adam Brands is a seasoned businessman with over 17 years of experience in scalable e-commerce business growth strategies using predictive analytics, digital media buying, and optimizing for LTV (ROI). Adam's mission is to help increase companies earnings per share via business growth and performance marketing. The sole purpose of marketing is to generate a positive and predictable ROI/ROAS. He is a partner at 1UP Media Inc. and has previously worked as a Partner at King West Group. Adam has an educational background in Bachelor of Commerce, Information Technology Management from Ryerson University.

Throughout his career, Adam has bought and optimized over $65,000,000+ in ad inventory for online campaigns and managed annual advertising budgets over $12,000,000+. He has managed teams of 25+ individuals, including CXO's, buyers, designers, developers, writers, and network engineers. Adam is fluent in the use of project management tools and methodologies and adapts to change quickly.

Adam's skills and experience include marketing automation, big data & predictive analytics, strategic engaging content, growth hacking, thought leadership, industry authorities, lead generation, and conversion funnel optimization. His client samples include Scotiabank, Churchill Downs, HTC, Benefits Cosmetics, Netflix, Dish Networks, Groupon, Living Social, eHarmony, H&R Block, and Beachbody.