Agustin Herebia

Agustin Herebia is an experienced digital marketer with over 13 years in the industry. He has worked on numerous online advertising projects and areas on different markets (Latam, US Hispanics, APAC) and has experience on both the buy and sell-side (publisher, ad-network). Agustin has worked with different tools and platforms on every area, including ad-ops, media buying, product, and commercial. His specialties include programmatic advertising, media buying and planning, BI and analytics, product management, and ad operations.

Agustin has also managed several platforms and tools that include DSPs such as Google DV 360 (DBM), AppNexus, Mediamath T1, Amobee, SSPs and Exchanges such as Google AdExchange, Magnite, Xandr, Index Exchange, DMPs including Adobe Audience Manager, and Lotame. Ad Servers he has worked with include Google AdManager (DFP), Xandr, e-planning, and Teads for publishers. He is experienced in web analytics with tools such as Google Analytics and Adobe Analytics and data analysis & BI with tools such as Google BigQuery & Data Studio, Tableau, and Microsoft BI. He is also familiar with debugging using tools such as Charles Proxy, Chrome Dev Tools, and Firebug, among others.

Agustin holds degrees in Social Sciences and Sociologist from the Universidad de Buenos Aires and a Programa Ejecutivo in Google Analytics from the Universidad de Palermo. He has held various senior managerial positions such as Senior AdTech Manager at Softonic, Programmatic Yield Manager at NZME, Product Manager - Programmatic at Stuff, Programmatic Manager at Stuff, Senior Digital Media Manager at Ogilvy & Mather New Zealand, VP Operations at RedMas, Media Buying Director at RedMas, Product Manager at Kontextua, Business Intelligence Analyst at Fox Networks Group, SEM Consultant at Plenitas, Sr. Campaign Trafficker at inZearch, Search Engine Marketing Manager at www.plenitas.com, and Campaign Trafficker at his own company.