Henley Business School

Sheffield Hallam University

Aarhus University

Syddansk Universitet - University of Southern Denmark

Maersk Line Academy

Seasoned leader and specialist/author within AI (25 y hands on), BI/reporting, Digital transformation, Data, Culture transformation and Customer Experience Management

■ Responsible for enabling a Data and AI culture in Danske Bank.
■ Responsible for leading the Global Insight teams at Danske Bank.
■ Responsible for Technology & Services Data Deliveries and GDPR compliance according to Danske Banks strategy.

Danske Bank

Head of Global Insights & Data Culture.

■ Driving internal data communities
■ Training others in Power BI, AI, Data Management and Python
■ Creating Data Warehouse strategy
■ Setting up automated data product for EUDP, Energimærkeordningen, Internal Case and people management systems
■ Development of the National Digital Energy strategy - realizing the national 70% climate goal. 
■ Internal Digital strategy for the Agency. 
■ Development on a digital project methodology
■ Hands on BI and AI - e.g. HR analytics, data provisioning, to programming of digital tools for service automation. 
■ Being a niece guy that always gets the job done...

Energistyrelsen

Chief Advisor, AI, data and digital innovation  

■ Team leadership
■ Full Internal Information and Data Governance review of PwC Denmark
■ Competitive analysis of Amazon, Microsoft, Apple, Google and Facebook for Konkurrencestyrelsen
■ Build internal capabilities within BI and AI, Customer Experience Management
■ Data disaster recovery at DSB
■ Vender selection process for Energistyrelsen
■ Facility management analysis for Ikea
■ Development of PwC go to market strategy.

PwC Danmark

Head of Data & Analytics

■ Leading of the Communication, Media and Technology consulting teams in Denmark
■ Leading Indian delivery teams of up to 350
■ Building strategic relationships with clients
■ ERP data migration at Telia

Accenture

Communication, Media and Technology client director and consulting lead Denmark

■ Quantum computing ambassador in Denmark
■ AI modelling for Svendborg Hospital - Anæmi
■ AI product strategy for GN Resound
■ Churn strategy development for Fortum - SE
■ Organisational strategy for SDC
■ AI and Data strategy for Maersk Line
■ Working with America Cancer Society, saving thousands of lifes in Africa
■ Working with DRC and the National Foreign Ministry creating prediction models for future refugee flows
■ Leading the development of Enterprise Analytics and Customer Insights Centers of Excellence
■ Leading the creation and implementation of AI, Information and digitalization strategies for
        a series of organizations 
■ Setting up and leading analytical teams.
■ Analytical modeling and statistics for clients.
■ Leading GDRP reviews for the National Defense, National Police, Arla
■ AI and analytical modelling for Arla
■ Leading the digital strategy creation at Fortum - SE

Senior Managing Consultant

Nordea wanted to create a digital bank, but had very little experience in creating automated digital commercial processes
■ Responsible for analytics, data and operating model and customer experience management, as well as technical architecture of Nordea Retail banks multichannel marketing setup
■ Building data-driven processes and analytical organization in Denmark, Norway, Finland and Sweden
■ Creation of operating model for digital commercial banking
■ Creation of data-driven Voice of the customer processes for the Retail Bank

Nordea

Senior Business Developer and Nordic AI lead

■ Leading the creation and implementation of CEM driven AI, Information and digitalization strategies for a series of organizations - Telenor Norway, Nordea Retail Bank, Tryg, Natur og Erhversstyrelsen, Københavns Kommune, SKAT, Frederiksberg Kommunue, Odense Kommune, Vattenfall, Ericsson
■ Leading the development of Enterprise Analytics and Customer Insights Centers of Excellence
■ Setting up and leading analytical teams - Telenor NO

https://www.linkedin.com/pulse/maturing-you-analytical-processes-using-lean-gert-h-n-laursen/

Nordic Senior Strategy Consultant

Supporting and driving digitization organisational wide. Global marketing strategy development and execution. Leading all initiatives providing an increased customer satisfaction. Leading the value selling approach via tools like the global segmentation models, co-creating value selling programs for sales staff and enabling tools that documents differentiators. Campaign creation.

■	Successfully building a strong delivery organization providing customer insights across BI, Analytics, External data, External research, Customer panels, Customer workshops, Customer logs etc.
■	Customer satisfaction increased from -10 to 30 (estimated market value 900.000.000 USD).
■	Running marketing communication, product positioning and marketing intelligence projects.
■	Creating and running the Global Maersk Line customer panel.
■	Responsible for delivering Customer Experience Management support for global projects (44)
■     Defining the global Needs Based Segmentation Model
■	Setting up global reporting processes around NPS/Customer Satisfaction (Operation to CEO level)
■	Supporting the organisation with analytics e.g. Churn Prediction, Value Based Segmentation, Contry Contribution Financial systems, Customer Scorecards, Pricing models, Strategic Simulation Tools predicting financial effects of service changes based on NPS analytics and many many others examples

Maersk Line

Global Head of Analytics & Customer Insights/Experience/ Global Process Excellence

Responsible for developing and going to market with digitalization, analytics, CRM and data driven value propositions.
■ Developing analytical/AI HR strategy for Københavns Kommune
■ Delivering a analytical/AI driven supply chain management strategy for Maersk Construction

Platon A/S

Principal consultant

Delivery of strategic, functional and operational decision support. Development of customer loyalty programs, sales and retention campaigns. CRM Strategy development and implementation.
■ As a member of the 7-person steering committee in 2005, leading the company turnaround of Telenor resulting in additional 200.000 customers and financial surplus on 41 million Danish crowns.
■ Hands on AI/Churn prediction
■ Setting up automated BI reporting
■ Value based/need based segmentation

Telenor Group

Senior Data miner

Delivery of strategic, functional and operational decision support. Analytical development to sales and retention campaigns.
■ Hands on Churn Prediction
■ Value based segmentation BTB and BTC
■ Process automation 
■ BI reporting

Orange

Head of Analytical CRM/group marketing

Designing and implementation of courses. Training of trainers and customers. Supporting sales.
■ Instructor in AI, BI, statistics, analytical software (SPSS Modeler, SPSS statistics, Forecasting tools, Survey tools)

SPSS LIMITED

National Training Manager

Creation of the new concepts and co-leading the software development. International coordination between franchise takers and daughter companies, development of go to market material. Supporting the consultants.

Gert H. N. Laursen