Loyola Law School, Los Angeles

University of California, Berkeley

Global Marketing Counsel at The Estée Lauder Companies Inc.

The Estée Lauder Companies Inc.

Global Marketing Counsel

Corporate Counsel, Consumer Health Products

- Advise and counsel clients on issues related to global marketing and advertising programs in all media and formats including TV, print, digital, social, packaging, promotions, and education.
- Review product and brand advertising claims; review and provide guidance on test protocols, consumer research, claim substantiation, and other support data.
- Manage and coordinate business groups including Marketing, Communications, Product Development, R&D, Claims Testing, Supply Chain and QA in connection with the development and launch of new products.

Assistant Counsel, Marketing

•	Counseled clients on regulatory matters, including FDA and FTC regulations in connection with marketing of cosmetics and OTC products, including providing guidance on clinical studies and product testing, claim substantiation, and consumer research. 
•	Negotiated and drafted commercial contracts, including international and domestic distribution agreements, manufacturing agreements, non-disclosure agreements, supplier agreements, and product formulation agreements.
•	Counseled clients on intellectual property matters in the areas of trademark, patent, and copyright law. Conducted trademark and copyright selection, clearance, prosecution, enforcement, and brand strategy for clients. Negotiated and drafted intellectual property licensing agreements.
•	Counseled clients on privacy and data protection matters, including GDPR, COPPA, TCPA, and state and federal consumer protection laws.
•	Represented clients in mergers and acquisitions, conduct due diligence, and negotiate and draft transactional documents, such as purchase agreements, LLC agreements, and merger agreements.

CONKLE, KREMER & ENGEL, PROFESSIONAL LAW CORPORATION

Associate Attorney

•	Litigated to trial or resolution intellectual property cases, primarily in the areas of trademark law and patent law, as well as insurance coverage cases.
•	Conducted case management and development, including initial client interviews, researching potential claims, developing case strategy, and advising clients on likely outcomes. Discovery experience includes defending depositions, propounding and responding to interrogatories, requests for production of documents, and requests for admissions.
•	Drafted significant pleadings and motions, including appellate and appellee briefs, summary judgment motions, motions to compel and for sanctions, motions to dismiss, and motions for protective orders.
•	Participated in trial preparation, including drafting and responding to motions in limine, jury instructions, findings of fact and conclusions of law, and joint exhibit lists and joint witness lists.
•	Conducted patent infringement analysis and draft pleadings and motions for Markman hearings.

Aleen Tomassian