Elaine Zelby is a seasoned product and marketing professional with significant experience in lead/demand generation, growth marketing, and go-to-market strategies for early and mid-stage startups. She holds a Master's and Bachelor's degree in Mechanical Engineering from Stanford University, where she also won the Oral Presentation of Research Award. Elaine has a passion for problem-solving, working with early-stage founders, and public speaking at conferences, and she is a proud partner at SignalFire.

Elaine has held various leadership positions throughout her career, including Co-Founder at Product Marketing Masters, Board of Directors at Silicon Valley Executive Network, Director of Growth at SignalFire, Growth and Product Marketing Lead at ConsenSys, and Enterprise Product Marketing Lead at Slack. She has also worked as a marketing and R&D intern at Boston Scientific, a product manager at Zazzle, Inc, and as a research assistant at the Stanford Nanobiotechnology Laboratory.

Elaine's areas of expertise include marketing automation tools such as Marketo, Eloqua, and Salesforce, product marketing strategy, customer success marketing, PR, content generation, social media, and more. She is a conference speaker on topics ranging from go-to-market strategies to lead/demand generation, and she also contributes to publications such as Forbes and The Wall Street Journal.