Tom Baines
Tom Baines is an accomplished Account Director with substantial experience in the advertising industry across various media platforms.
He has successfully managed accounts for prestigious clients like Microsoft, Xbox, Nike, Ralph Lauren, Calvin Klein, Tommy Hilfiger, Lacoste, TK Maxx, Levis, Wimbledon Tennis Club, and Unilever.
During his tenure at McCann London, Tom has spearheaded the conception and execution of both global and local B2C campaigns that have garnered recognition in the form of awards.
With a background in influencer-driven and social media-oriented marketing campaigns specifically targeting Gen Z, acquired during his time at Kyra TV, Tom offers profound expertise in this niche area.
Beyond the realm of advertising, Tom Baines is an avid outdoorsman who relishes exploring the picturesque landscapes of the UK through cycling, hiking, and water activities.
He actively participates in endurance events like Ironman triathlons, half and full marathons, showcasing his commitment to fitness and sports.
Tom's passion for sports goes beyond personal activities, having excelled in rugby during his university days and maintaining a strong allegiance to Aston Villa football club.
He holds a Bachelor of Arts degree in Management with Marketing from the University of Leeds, alongside impressive academic achievements from his time at Solihull School.
