Dan LaCivita

Dan LaCivita

Dan LaCivita is the Co-Founder and Co-CEO of Play, a company that develops the first native iOS design tool for creating mobile products.1 He has over 15 years of experience as an entrepreneur and leader in the digital space.

Career Highlights

• Co-Founder and Co-CEO of Play since August 201912
• CEO of Firstborn, a digital agency, from January 2015 to May 2019
• President of Firstborn from January 2010 to December 2014, leading the agency through an acquisition by Dentsu Aegis network
• Held various roles at Firstborn, including SVP, Executive Director, Producer, Executive Producer, and Flash Developer from 2004 to 2015
• Freelance Web Developer from 2002 to 2005

Education

• BS in Advertising from Boston University, graduating in 2002

Awards and Recognition

• Named one of the "100 people who make advertising Great" by the 4A's in 2017
• Recognized as one of Direct Marketing News' "40 Under 40" in 2016
• Firstborn was named OMMA Web Design & Development Agency of the Year and OMMA Creative Agency of the Year

Dan LaCivita is also a volunteer firefighter with the Trumbull Volunteer Fire Co 1.2 He has been featured in various podcasts and interviews discussing the future of mobile-first design and the role of Play in shaping the design tooling landscape.3456