Betsy Zikakis

Betsy Zikakis is a results-driven marketing leader with a strong background in building high performance marketing teams and executing data-driven strategies in SaaS companies.

With experience spanning marketing, product strategy, and engineering, Betsy has held key leadership roles at various tech companies, driving revenue growth, overseeing acquisitions, and leading marketing efforts through IPOs.

Her educational background includes an MBA from the Darden School of Business at the University of Virginia and a BS in Computer Science, Magna Cum Laude, from North Carolina State University.

Betsy has contributed significantly to companies like Engage, Workscape, RightScale, and SOASTA, creating marketing departments, driving revenue growth, and positioning products and brands for success.

Known for her ability to operate across organizational boundaries, Betsy is skilled in defining and bringing innovative technology solutions to market, showcasing her multidisciplinary expertise in marketing and technology.

She has previously held positions such as SVP of Global Marketing at Engage, SVP of Marketing at Workscape, VP of Product Marketing at Oracle, VP of Marketing at RightScale, and VP of Product and Audience Marketing at Procore Technologies.