Ajay Mehta is a serial consumer entrepreneur, investor, and advisor with a proven track record of success. He has founded and led multiple profitable, bootstrapped D2C businesses, including Birthdate Co. and Therapy Notebooks. Ajay has also held leadership positions at Wealthsimple and was part of the early teams at Tilt and FamilyLeaf, which was acquired by Origami.

Ajay graduated from Columbia University with a bachelor's degree in computer science, and he has completed internships at McKinsey & Company, Zillow, and The Caravan Magazine. He has received multiple honors, including Magna Cum Laude and being named one of Cosmopolitan's favorite products of 2021. Ajay is a sought-after advisor and has invested in over 15 startups.