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January 24, 2013Lunch & Learn Guest Speaker at Environics Communications :: Social Media Gamification for PRObjective: The objective of this lunch & learn presentation is to reiterate the importance of the social media gamification for everyone in the public relations, marketing and advertising industries working on either the client or the agency side. Beyond a brief theoretical overview of the topic, the main focus is on the practical applications of the social media gamification in marketing. The discussion is geared towards the professionals with the intermediate and advanced social media skills."Gamification is now regarded as one of the most effective and lucrative methods of marketing available today." playgen.comStreamlined Learning:Gamification History, Theory and Terms         3-5 minutesGamification Applications and Uses               5-7 minutesGamification Tools For Marketers               12-15 minutesGamification Value-Added For Marketers    20-22 minutesGamification Q&A                                     11-20 minutes"Gartner, Inc. predicts that more than 70% of Global 2000 organizations will have at least one gamified application by 2014." socialmediaexaminer.comQuestions:1.	What are the best strategies to gamify your social media marketing? 2.	Which tools, apps and web services to consider?3.	How to leverage the tools and to accomplish your social media marketing objectives?The elaborate formulas and analytical methods utilized to estimate the social media ROI are a function of the positive KPI’s (key performance indicators) that can be improved for each major social network (Facebook, Twitter, LinkedIn, Foursquare, Google+, Pinterest, YouTube, etc.) through the social media marketing gamification."Gamification is exciting because it promises to make the hard stuff in life fun." <a href="http://oxforddictionaries.com">oxforddictionaries.com</a>

Max Khazanovich