UNM Anderson School of Management

Chief Marketing Officer at AllCloud

AllCloud is an AWS Premier Consulting Partner, a Salesforce Platinum Partner and Snowflake Premier Partner, that is accelerating how organizations move to the cloud and enabling continuous innovation throughout their cloud journey. With a great team of marketers and alliance leaders in North America and EMEA, I am leading the global marketing and alliances strategy and execution of this hyper-growth organization.

AllCloud

Chief Marketing Officer and Global Head of Alliances

SVP, Global Marketing

Oversee global marketing, communications and demand generation for Accenture's Cloud First Applications practice, which includes hyper-growth, cloud applications ecosystem partners such as Salesforce, Workday, Google and Pega Systems. Upon joining, I successfully launched a demand generation program consisting of persona-based campaigns, real-time personalization and inside sales to fuel growth across platforms; tripled partner co-marketing activities within 12 months, leading to double pipeline growth, and doubled ROI associated with large scale events such as Salesforce Dreamforce. 

Currently working on incorporating Account Based Marketing to position solutions and further expand into strategic accounts and spearheading an initiative to showcase our cloud applications specific innovation within Accenture Liquid Studios and Innovation Hubs across the globe.

Accenture

Director, Global Marketing and Demand Generation, Cloud First Applications

As the Vice President of Global Marketing at Cloud Sherpas, I oversaw global marketing, brand strategy, communications, inside sales and demand generation activities for the leading cloud advisory and technology services provider. Under my leadership, the Cloud Sherpas marketing team, comprised of more than 70 marketers globally, doubled the number of sales accepted opportunities created, raised marketing sourced bookings by more than 10% and increased return on marketing investment by 15% in just seven months. 

Ultimately, I oversaw the execution of all marketing operations, digital marketing, lead generation and inside sales initiatives globally to ensure proper ROI and overall success of the global marketing program. 

As a member of the senior leadership team, I oversaw external and internal communications, branding and positioning leading up to, during and immediately following the acquisition of Cloud Sherpas by Accenture.

Cloud Sherpas

Global Vice President, Marketing

Oversee global marketing mix for the Salesforce business unit of this fast growing cloud advisory and technology services provider, with a focus on North America, the United Kingdom and Australia. 

Build and execute a strategic marketing plan to accelerate brand awareness, generate leads and increase pipeline across the business unit. Create pipeline generation and acceleration campaigns. Develop the strategy for and oversee participation in events including Dreamforce, the largest cloud computing conference in the world. Manage partnership marketing relations with salesforce.com and other key partners.

Ultimately oversee the execution of all marketing, lead generation and inside sales initiatives globally to ensure proper ROI and overall success of the global marketing program specific to the Salesforce business unit.

Vice President of Marketing, Salesforce Business Unit

Managed the marketing mix including corporate events, pipeline growth and acceleration, campaign creation and lead generation activities for specific North American regions at this publically traded, fast growing technology organization specializing in Cloud Computing and SaaS.

Pipeline acceleration activities resulted in lowering sales stage progression from average 73 days to average 69 days. Oversight of regional events resulted in the highest regional event ROI in company history. One single high touch event impacted over $2.5 million in existing and new pipeline. Managed pipeline acceleration for the largest prospects in the organization – which includes some of the biggest companies in the world (Fortune 100). Created sales collateral including traditional and new media to support industry vertical campaigns. Developed regional marketing game plans containing strategic marketing activities focused on increasing revenue bookings, pipeline and combined efforts with commercial sales teams. Built multi-touch, multi solution campaigns for use across the entire North American footprint to build pipeline at all stages of the sales process. Managed campaigns to drive awareness of and attendance at EMEA marketing events, including Ariba Live, the largest procurement event in Europe.

Incorporated the concept of Account Based Marketing to drive pipeline growth and acceleration resulting in four net new logos within the first year.

SAP Ariba

Senior Marketing Manager, North American Field Marketing

Directed marketing activities for a software as a service (SAAS) provider that has a client base including 50% of the Fortune 500, numerous government agencies and municipalities and specializes in incident management reporting. Initially hired to reorganize the marketing department due to the fact it did not have a leader for more than one year, create a new marketing program, tackle national brand recognition problems, and work with senior executives to prepare for global expansion.

Spearheaded a marketing department and team that focused on brand awareness and recognition, lead generation programs, new business development, and B2B marketing to position the company as a market leader in the B2B software, government and business services space. Chief activities involved global marketing strategy development, multi-faceted marketing strategies (tradeshows, traditional marketing, public relations, and more), Web 2.0 and social networking, new product launches, channel marketing, corporate communications, competitive intelligence, and new business development specifically for government and Fortune 500 organizations. Accountable for budget and margin management and marketing activities ROI analysis.

The Network, Inc.

Director of Marketing

Joined an H&R Block company specializing in B2B technology software such as payroll processing and human resources applications. Hit the ground running to rebrand the company following the acquisition of mybenefitsource.com by H&R Block, and repositioned the company as a software and service provider. Immediately formed a new marketing team and developed a robust marketing engine and all programs to drive national sales. 

Core marketing activities focused on channel marketing campaigns orchestration and execution, rebranding initiatives including brand recognition and value strategies, public relations, corporate communications, sales leads generation programs, traditional marketing, and article writing and publishing for businesses and government agencies at all levels.

Gabriel Romero