New York University

The Juilliard School

Interlochen Center for the Arts

Lincoln School for Girls

Oakland Community College

eCommerce Director at Jon Josef Shoes

Reiki Ways

Certified Sound Practitioner 

My purpose is enabling others to meet their full potential thru the power of Reiki, sound and intuitive guidance.

Certified Reiki Master

BI WORLDWIDE

Account Director - Automotive

eCommerce Director for international ladies fashion footwear brand. Manage and oversee all aspects of digital marketing and eCommerce initiatives across owned, earned and paid media channels. Directly responsible for DTC revenue growth with an eye to analytics which drive profitability.

Jon Josef Shoes

eCommerce Director

CPG cross channel strategic planner driving audience and personalized content development designed to incite one to one interactions across customer journey stages in email, web and OLA channels. Email best practices guru for communications optimization and execution. CRM planning director and participant in new business pitches for communications planning and DMP enhancements.

Organic

Associate Director Of Strategy CRM 

Tier 3 Automotive manager of CRM marketing for Ford Motor company across Direct Mail, Email, Online Advertising and SMS channels.  Team mentor and career development counselor focusing on business acumen while ensuring the balance of being and job responsibilities. Cross departmental program lead responsible for tying data and analytics teams together for the implementation and measurement of programs.

Epsilon

Account Director

Departmental CRM lead. Oversight of CRM team and programs serving current and former OnStar subscribers across email, direct mail and SMS channels. Directly responsible for ensuring client expectations are met by cross functional team serving program development and execution. Strategic guide in the development of plans which directly address a client need, or provide insights to guide future program development.  Uncover continuous process improvements by realizing opportunities for operational efficiency, while cooperatively developing solutions to serve team balance.

Digitas

Account Director, Marketing

Oversaw and managed highest visibility/priority CRM programs for leading automotive client. Directly responsible for development and implementation of “out of the box CRM programs. Cross channel program development. Collaborated and provided strategic guidance to drive web development for lead generation, management and engagement. Supervised execution of outbound communications in print and email channels. Collaborated and produce Email, Direct and Lead Generation strategies from analytical insights to deliver on client objectives. Direct Supervisor. Responsible for the governance over departmental project development processes and implementation of their continued improvements. Departmental Quality Management Supervisor.

Team Detroit - Wunderman

VP-Management Supervisor

Developed CRM programs to produce incremental sales, support handraiser initiatives and procure leads. Advanced success of projects through close oversight and management of teams contributing to projects from initial creative stages to deployment. Strategic advisor on CRM integration in Brand Content and Alliance programs optimizing CRM tactics &amp; Lead generation. Departmental Quality Management Supervisor.

Account Supervisor

Engaged in all aspects of assigned projects for the GM Business Card product, including but not limited to facilitating meetings, collaborating and enabling the flow of work from agency departments in remote location to the automotive client and bank partner. Brand steward for the Business Card and directly responsible for ensuring all work produced by agency and bank partner met the strategic, branding and legal requirements of the Business Card and GM. Developed LCM plans to ensure product engagement and incremental sales.

Mullen

Senior Account Executive

Solely responsible for the management of four major CRM acquisition program partners with unique work streams in email marketing, customer care, fulfillment and data, on behalf of Mazda USA. Developed comprehensive 6 month on-line sweepstakes promotion, integrated with direct mail, designed to generate and continually engage product handraisers in advance of product launch. Trained and supervised Account Associates and Traffic personnel in job responsibilities, pre-press procedures and client management.

DONER

Account Executive

Cultivated the development of unique branding by product line within print campaigns for authentic sports memorabilia client. Ensured successful completion of print, radio and television projects on behalf of pro-bono and regional tele-communication clients. Advanced advertising objectives and projects for IT management client byserving as a liaison between departmental team members with a common goal.

Louisa Egido