Rosabel Tao

Rosabel Tao is a seasoned professional with over three decades of experience in corporate and agency leadership roles, specializing in vision strategy, brand transformation, corporate positioning, and reputation management.

As the Principal of Fire & Bridge, Rosabel works with purpose-driven leaders to co-create compelling North Stars, operationalize visions, and bring them to life through creative and strategic programs.

Her expertise lies in helping companies navigate transformation and growth, offering valuable insights and direct counsel to executives.

Rosabel's background includes positions at renowned organizations like Cunningham Collective, San Francisco Chronicle, POPSUGAR, CBS Interactive, Myspace, and Bank of America, where she led various marketing, communications, and corporate leadership roles.

Notable accomplishments include leading the brand transformation for BlackBerry and contributing to the success of global brands and start-ups across diverse industries.

Rosabel is known for her non-linear thinking approach to crafting disruptive business strategies and holds a Bachelor of Arts degree in Psychology and Communications from the University Of California, Davis.