The University of Texas at Austin

Product Marketing @ MoneyLion

Product marketing lead on 3P financial marketplace (e.g. personal loans, credit cards, auto insurance) and cash advance product (e.g. Instacash)

MoneyLion is a fintech (NYSE: ML) focused on giving everyone the power to make their best financial decisions. 

Key highlights:
→ Managed $XXM financial marketplace with XX% quarterly growth.
→ Development: Co-owned strategy + design with EPD to develop our marketplace: loans, credit cards, auto insurance.
→ Inbound: Rebuilt our personas + segmentation to drive higher-quality conversions to our product portfolio.
→ Outbound: Led major GTM launches (e.g. personal loans, credit cards, auto insurance, budgeting and cash advance).

MoneyLion

Senior Product Marketing Manager

Product marketing lead on our B2B benefits product (medical, retirement, commuter, etc). 

Gusto is a SaaS Payroll & HR platform that helps businesses take care of their teams.  

→ Drove product strategy and GTM for two major product areas: medical benefits and 401(k) brokers. Add'l project areas in growth (MQL generation) and sales efficiency (closed/won).

Gusto

Product marketing lead on LinkedIn Feed Ads (image, video, carousel + new formats) + Ads Manager.

→ Oversaw 44% YoY growth from a <$1B to $XXB ARR business. Led GTM of 4 Tier 1 ads launches. People manager (1 direct report) and hired 4 new product marketers to build team vision, values, and priorities.

LinkedIn

Focus on Video Ads & Feed Ads (Sponsored Content), helping our marketers grow their business through more awareness & leads. 

→ Led the beta and launch of LinkedIn Stories Ads; oversee 3.4x growth of adoption of video ads & Feed ads.

Product Marketing Manager

Focus on Measurement & Optimization, helping our marketers understand and optimize their ad performance across Linkedin.

→ Launched 2 analytics & ad bidding products (Web Demographics, Automated Bidding) and co-led measurement product strategy.

Associate Product Marketing Manager

Product Marketing Manager for SendRoll, an email retargeting tool that extends AdRoll advertising campaigns to email. 

→ Led market validation efforts of product/market fit, developed go-to-market (GTM) plan (positioning, messaging and channel strategy), and then led the international launch.

Adroll is an adtech company that helps businesses grow using web, social, and email advertising.

AdRoll

Marketing Associate that led email creation & execution for international geos for Apple Music, App Store and iTunes.

→ Produce weekly emails to reach a combined 40+ MM people in countries across Europe, Asia, and Latin America to drive store revenue for iTunes.

Apple

Marketing Associate, iTunes & App Store

Product Marketing Campaign Manager that led global brand marketing campaigns to travel agencies.  

Sabre is a technology company focused on helping airline, hotel and travel agency customers grow their businesses and transform the traveler experience.

→ Executed 25+ global marketing campaigns (e.g. email, blogs, microsite,) for 12 products with a global team to drive awareness and adoption.

Arjun Desai