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CRN Magazine's Latest Issue - CRN

Middlebury College

Datadog

Vice President of Marketing

Director, Partner Marketing

Senior Manager, Partner Marketing

Manager, Partner Marketing

Marketing Manager

•       Partners with virtualization management software business unit stakeholders to execute, measure and manage integrated marketing campaigns including online advertising, search engine optimization, PPC, webcasts, email automation and social media on time and within budget
•	Manages thought leadership content creation and online distribution strategy, including white papers, podcasts, webcasts, online symposiums and blog posts for sales enablement and ongoing communications to prospects, customers and partners
•	Coordinates and manages demand generation reports and monitors the data to ensure campaign success and provides a roll up of results and forecasts to business stakeholders

Dell

Global Marketing Program Manager

•	Managed and executed thought leadership and marketing content creation and online distribution strategy, including white papers, podcasts, webcasts, blog posts and press releases to bolster inbound marketing efforts
•	Owned and executed search engine optimization (SEO) strategy for VKernel and Quest Software websites through on and off the page optimization to increase traffic and leads from the website
•	Tracked and analyzed website and marketing content metrics on an ongoing basis to track effectiveness of marketing campaigns

Inbound Marketing Manager

TriBuy is an online e-commerce site for athletes to buy and sell gear and connect with retailers, other athletes and services.  Founded by athletes, for athletes, TriBuy is a community-based marketplace where sports enthusiasts can connect and count on easy and trustworthy transactions.

-  Responsible for the strategic development and execution of all digital and traditional marketing campaigns, including SEO, SEM, social media, blog, events and e-mail to increase awareness and build buyer/seller community

TriBuy

Director of Marketing

-  Led two year project to re-engineer Fulcrum, EHS Partners’ proprietary database and client process application, from Sybase SQL and PowerBuilder to a browser-based, ASP.NET and Microsoft SQL Server application
-  Team lead through development, testing and implementation phases of project lifecycle
-  Responsible for development and management of timeline, resources, budgets and project scope. Liaised between staff, clients and a third party vendor throughout project lifecycle to ensure application’s objectives were met
-  Coordinated successful implementation of Fulcrum 2.0 at three client project sites (two completed, one ongoing)
-  Marketing and Business Development: created and edited marketing materials distributed through various media, managed website structure and content and helped maintain business prospect lists
-  Marketing Innovation Assessment: Analysis and recommendations regarding updated marketing practices, including utilization of novel web interfaces and content, email marketing software and social media tools

EHS Partners

Project Manager - Fulcrum 2.0 Initiative

-  Collaborated with a multi-office core team to design and launch a new organizational structure focused on growing and supporting small businesses
-  Directly managed 13 AdWords SBS Client Service Representatives (CSR) servicing SMB advertisers ensuring delivery of top customer service and ongoing individual career development
-  Managed multi-office, 30+ CSR division of SBS dedicated to growing and educating new, high-potential SMB advertisers

Google

AdWords Team Lead - Small Business Services (SBS)

-  Directly managed 13 AdWords Client Service Representatives (CSR) servicing BIM AdWords advertisers
-  Directly managed 2 account teams dedicated to growing and managing client relationships with top BIM AdWords advertisers with annualized revenue of $30M+
-  Helped grow Ann Arbor team from 35 to 250 employees through recruiting events and 125+ interviews
-  Launched AdWords Global Quarterly Exchange Program and Employee Happiness Team in Ann Arbor

AdWords Team Lead - Business & Industrial Markets (BIM)

-  Managed and developed a team of Paid Search Specialists on both an individual and team level ensuring successful project completion, product quality, on-time delivery and client satisfaction
-  Developed and maintained the iProspect Paid Search training intranet website
-  Trained all new Paid Search Specialists and conducted ongoing training for continued education and growth of the Paid Search department as a whole
-  Supported the sales team in acquiring new business and up-selling existing clients

iProspect

Paid Search Manager

-  Managed paid and organic search campaigns for a diverse set of Fortune 1,000 clients to increase qualified natural and paid search traffic to each client’s websites
-  Maintained client relationship through regular phone and email communication, extensive campaign reporting and client meetings
-  Planned, executed and analyzed paid search spending to ensure clients’ expectations and goals were constantly being reached and exceeded
-  Generated keyword sets, wrote ad creative copy and performed landing page discovery for all client campaigns
-  Certified Google Advertising Professional and Yahoo! Search Marketing Ambassador

SEO and Paid Search Specialist

-  Worked closely with the Director and Assistant Director of Annual Giving to help manage all Annual Giving programs including Direct Mail, Reunion Giving, Phonathon and Class Gift
-  Assisted in the management of reunion committees including volunteer support, gift campaign and event planning

Kellogg School of Management

Annual Giving Coordinator

-  Coordinated all event logistics for celebratory, recognition and fundraising events for the Harvard University Development Office and the Harvard University President’s Office
-  Worked closely with Harvard University Development Office fundraisers as well as university-wide staff in order to achieve the goals of each individual occasion
-  Designed and produced reports, budgets and production materials for each event

Lauren Bonaca