Universidad Adolfo Ibáñez

Massachusetts Institute of Technology

Singularity university 

Miami Dade College

University of Buenos Aires

Data storytelling, Insight & innovation/Strategy & Communication/ Research expert Agile/U Theory/Design Thinking & Exponential framework/GenZ guru/Trainer/Speaker/Winner #EXoCoach Award latam2020

In charge of nurturing, developing and growing  the Spanish speaking  community, by creating content, events & activities to foster engagement and business opportunities.

OpenExO

  Director Exo Latam chapter

Co director of Spanish training and certifications

I work as an advisor for Televisa's director of audience intelligence. Our  main task is building the new positioning of the Televisa brand and its recent merger with Univision, so that both brands can reflect the main changes, evolution and needs of the Hispanic society, helping each citizen to raise their voice.  I oversee the qualitative department, decide on projects to perform, select research agencies and approve strategic research projects and help  in bringing innovative tools and methodologies to the qualitative research area.

Televisa

 Advisor to the Audience Intelligence  Department

Among my roles are: providing information on consumer trends and behavior that allow the generation of different types of content for our news platforms; the generation of content, through the coverage of events, interviews, and analysis of data / secondary sources;
development of new ideas/partnerships to promote growth and citizen participation; management of digital and social platforms.
Creator of the #kbminijouranlists. a project to incentivize and encourage k8 students to find and write about true news

American Hometown Publishing Inc.

Director of Consumer Insights & Media Content Generation

WINNER #ExoCoach/consultant 2020
Future of Education Quest board member 
 Head coach @Exo Morocco 8 weeks SPRINT
Inntrapreneur and Entrepreneur. co-creator of #ExoEducate an education platform for B2B, the #ExoAward ceremony, #ExoWomen event, and #Exo4Good initiative
Helping to amplify the company transformation purpose and accelerate the role of technology in society.
Certified coach, trainer, and speaker.
Openexo, Fastrack Insitute & Rutanio Ambassador 
BostonExo board Director
Book contributor
Member of the Education for life and Planet Pilot sprint initiatives
Worked for several companies and governments. (Miami Dade government, HP, Stanley Black & Decker, Quircksoft, Colombia government). Run Sprints, Served as Advisor, disruptor and Coach for more than 100  consultant certification projects. 
My focus areas are Media & Entertainment, Communities & Cities and Learning & Education
My MTP is Empowering young generations to rise their voice

Ambassador/trainer/coach

Helped to enhance data storytelling for brand content and innovation.
Used a data approach to support ideation and creativity.
Supported and aligned brand values, taking into consideration consumer needs and desires.
Used a variety of disciplines and techniques to build a robust and meaningful understanding of branded entertainment such as neuroscience methodology, behavior economics, and the Ehrenberg-Bass Institute for Marketing Sciences among others.
Leader and top-ranked performer of the Catalyst Innovation platform
The developer of the first Viewer TV Journey for Latam markets

Sony Pictures Entertainment

Director of Branded Entertainment, Insights & Innovation

Workd with Central America, and Latin America countries as an external consultant helping the CEOs in the digital transformation process of the organizations.
Provided research services, trends reports, internal and external workshops, client presentations, support pitches, and new business

Omnicom Media Group

Strategic Planning & Research Advisor To Chief Executive Officer

Led the Hispanic and Latin American region, driving company growth through an outstanding use of  consumer insights and data integration used to drive new business, improve client relations and ensure a high level of employee performance.
-Board US member of the Diversity Council
- Made innovative use of digital and real-time media tools and research methodologies to better understand big data challenges and enhance business KPIs.
- Served as a pioneer developer of ADN Digital, pairing social conversations with digital information allowing users to understand the specific context of the data. 
- Collaborated with multiple stakeholders (global and regional) to determine audience interest and developed strategic go-to-market communication plans.
- Wrote to more than 30 thought leaders to gain their insights into Latin American trends such as "Play, watch, Live" and " A day in a life of a sport fan" (together with ESPN),"Millennials", "Men", "Women versus Men", "Christmas studies", "The consumer evolution", "The TV evolution", "Social TV", "How to sponsor sports events", "How to use Facebook for gathering insights", and "how to apply neuroscience to the media" among other topics.
- Managed three high-performing teams built from scratch: the Research and Insight community; the Tools community and the Strategic community in 19 countries, 30 offices and involving approximately 100 people.
- Took charge of the two-year process to install Omnicom proprietary strategic and media tools in all Latin American countries. Spent 200+ hours developing in company talent.

Regional Research Director. Strategic Planning, insights & Analytics

Integrated innovative tools and methodologies that helped in deep dive consumer understanding and bring real-time metrics to science.
 Conducted the first global study performed with kids and mobiles using neuroscience techniques to understand the attention patterns of Gen Z while interacting with mobiles. The study was presented in different venues around the world.  Good track record researching with neuromarketing methodologies among a variety of industries around Latin America and US.

Karina Besprosvan