The University of Kansas

Assoc. Product Manager, Supply Chain

- Lead product strategy for a first in industry product to bridge publishing and recorded music
- Launched feature to drive global adoption resulting in a 5,773% increase of files available to new user base
- Attended DDEX working groups to support evolution of globally recognized publishing standards to support industry wide growth and efficiencies

Warner Chappell Music

Director, Product Owner

Skills: Product Knowledge · Business Case Preparation · Product Strategy

TuneCore

Product Manager, Digital Supply Chain

Assoc. Product Manager, Digital Supply Chain

- Direct production for all audio, video and physical releases for a roster of over 40 artists.  
- Spearhead build for internal asset management and delivery systems with integrations across departments.  Presented plans and received approval from key company stakeholders. 
- Advise on release strategy and partner guidelines to optimize delivery and impact of releases.  
- Translate plans from label teams into a unified label production schedule; streamlining communication both within the label and externally to distribution partners.

Roc Nation

Director, Release Planning & Production

- Awarded 2018 Q1 Exceptional Performance Recognition. 
- Actively directed production for a national account to $8+ Million revenue in products annually.

Universal Music Group

Retail Production, Bravado

- Called to return to the company by a former colleague. 
- Direct production globally for a roster of over 80 artists, and over 1,300 products annually.
- Negotiate expectations of marketing and sales while balancing capacity of supply chain and aggressively deliver assets for maximum sales potential and fan engagement for artists of all levels.
- Contribute to system developer meetings to improve secure communications and delivery, to increase productivity and success from campaign development to release. 
- Deliver campaigns in a timely manner to partners including as Spotify, Apple, Amazon, YouTube/Vevo, Bytedance, Facebook, Qobuz, Deezer, etc.  
- Strong knowledge of style guides, metadata requirements, and partner timelines. 
- Created new global schedule to expedite timely flow of information to domestic company and affiliates worldwide.  Created database of affiliate services worldwide to increase ease of contact and communication across the company.

Sony Music Entertainment

Associate Director - Release Planning (Epic Records)

- Oversee international release planning for all Epic Records artists.  Point person for all international territories on release information, scheduling and production.  Work hand in hand with local marketing, production, and distribution teams to achieve successful and timely releases while adhering to territories diverse local needs. 
- Manage production from start to finish for products ranging from physical CD/DVDs and Vinyl album products, to Digital Videos, complex Digital Albums with timed release and instant-grat tracks as well as various special releases for select digital and physical partners.
- Serve as back up for Head of the department and other team members, aid in training new team members in various aspects of release planning.

Manager - Release Planning (Epic Records)

- Manage international release planning for 1,410 products between Columbia Records and Epic Records.  Successfully released highly complex and sensitive projects, such as Daft Punk, David Bowie, and Glee.  
- Developed new and improved schedule format for international schedules, communication with affiliates, and tracking of artist releases.

Associate - Release Planning (Columbia Records / Epic Records)

- Assign, hire, and lead the project team.  Directed team to achieve benchmarks goals to grow artists such as live TV performances, key digital placements, and fan activations. 
- Developed and communicated project plans with project and label team, artists and managers, and outside partners.  Oversaw budgeting and served as point of contact for the project. 
- Supported and negotiated expectations of artist management, marketing and sales.   Remained a steady but flexible central point for projects in a consistently evolving creative environment. 
- Organized and grew lifestyle and brand marketing alliances; leveraged licensing and sponsorship opportunities to increase artist visibility and strengthen the artist’s name recognition.

Partisan Records / Knitting Factory Records

Project Manager

- Support VP of Marketing to execute marketing plans for artists including Shakira, Ozzy Osbourne, Modest Mouse, Incubus, The Script, The Fray, Sara Bareilles, Joe Satriani and more.
- Day to day interaction with Artist Management, as well as Marketing, Digital, Sales, Publicity, Radio, A&R, and International teams to execute plans. 
- Serve as Jr. Product Manager to artist in day to day facilitation of marketing plans, digital marketing, oversee budgets and invoicing, travel and scheduling.

Marketing Coordinator - Epic Records

- Daily interactions with artist managers.
- Coordinate with independant companies including creative vendors, publicity teams, and marketing teams. 
- Create weekly A&R reports including over 200 new brand listings from websites across the nation. 
- Administrative duties supporting VP of A&R, including expense reports, meeting set up, guest listing and coordination, mass mailings, phones/faxes, and requests to IT, A/V, Facilities, and HR, ordering supplies, and promo product requests.

A&R Assistant - RCA Records / RED Distribution

-Received an award for most mix-tapes and contacts sent in for the contest - submitted twice the number submitted in any other market in history.

Scion Car Company

Kansas City Market Promoter, Scion National DJ Search

- Developed SonyBMG artists with creative marketing and promotional plans. 
- Set up and assist with promotions at national and independent retail, concert venues, college radio and press, local promoters, as well as lifestyle and digital accounts to maximize presence and exposure for artists in market.
- Represent and host artists in market for concerts and in-store appearances.

College Marketing Representative

- Experience with booking events from start to finish, including writing contracts, creating promotional plans, working hospitality, running merchandise table, and settling with bands at show closing
- Create proposals for additional funding from outside companies through networking and arranging partnerships 
- Created, developed, and held responsibility for a street team of up to twenty people.
- Created flyer routes, set up chalking campaigns and giveaway promotions, assigned competitive marketing events, etc.
- Worked with local newspapers, radio, businesses, venues, and production companies for additional promotions.

Jessi Hofman