Institute of Public Enterprise

G.Narayanamma Institute of Technology and Science

Demand Generation Manager for APAC at Skillsoft and SumTotal

Skillsoft

APAC Demand Generation Manager

SumTotal Systems, LLC

Senior Marketing Specialist

Assisting and handling various demand generation, PR, field marketing activities that aims in creating demand which ultimately enables quality leads for the business.

Demand Generation Specialist

At Magnaquest I play a key role in supporting and handling inbound marketing activities in order to attract and drive relevant visitors and convert them into leads. 

- Contributing content for website optimization
- Understanding markets and competition for ideal product positioning by conducting basic research
- Developing Marketing collaterals, including brochures, PR, Case studies 
- Coordinating the development and creation of content for consumption via different channels such 
  as web, email, social etc. for product promotion and engagement
- Benchmarking and analysis of digital marketing best practices to support product marketing
- Coordinating Digital Marketing and Content Marketing to generate inbound leads
- Supporting, coordinating and delivering Sales and Marketing collaterals for events and conferences
- Coordinating with MarCom team for the design and development of marketing ammunition
- Measuring the effectiveness of content and improving it

Magnaquest Technologies Ltd.

Sr. Marketing Executive

- Coordinating with marketing and internal team (content, design and web technology) in developing marketing ammunition 
- Developing and creating key messages for social media posts
- Coordinating with the vendor and internal teams for the execution of Inbound marketing (SEM, SEO, SMO) and other communication activities
- Conducting and coordinating internal events
- Interacting with various stakeholders for idea conception, planning and execution
- Coordinating with internal teams for communication kit to run internal campaigns 
- Managing schedules and handling content production
- Nurturing relationships through constant interactions and status update meetings
- Ensuring timely payments to vendors by coordinating with accounts personnel and vendors

Executive - Marketing Communications

- Effective keyword management and bid optimization on pay-per-click search engines.
- To increase ROI and drive incremental volume by testing and analyzing key words, ad copy and landing pages.
- Analysis of key metrics to increase overall search performance efficiency.
- To create social media profiles,  establishing brand identity and ad management as per requirements
- On-page and Off-page SEO

Internet Marketing Executive

- Screening/filtering and short listing the candidates.
- Worked on various job portals to source the candidate as per the requirement.
- Validating the short listed candidates over phone
- Sending email detailing the Job Description to the candidates who are interested in the position and sending the interested candidates details back to the client
- Scheduling Interviews, following-up with candidates and managing candidate pipeline
- Maintained timely documentation of all conversations with candidates and sending daily report documentation to my reporting authority
- Maintained a master tracker of candidate list to stream line the recruitment process

Bhavya Rekha Chinta