Zoelle EgnerOakland, California, United States
Most recently headed up comms/outreach and was a member of the board at Vaccinate The States (formerly VaccinateCA), working to accelerate the COVID-19 vaccination effort.

Previously employee 11 at Airtable, leading the early marketing and customer success teams.

Other experiences include: social media and editorial lead for Box, a publicly-traded cloud collaboration company; operations (everything but coding and sometimes that too) at a YC and 500 Startups-backed startup acquired by Box; marketing and communications design for the largest provider of afterschool education in Southern California; project management, program design, and analytics for green initiatives in consumer electronics business of nationwide retailer; and data packaging and communications strategy in the realms of healthcare and non-profit arts management.

Academically, fascinated by digital literature, contemporary experimental print literature, the future of the book, and the interaction between narrative and technology.

Creatively, a published poet and writer of science fiction with interest in leveraging business and communications skills to assist arts and literacy-focused nonprofits. I also dabble aggressively in digital publishing: past projects/positions include associate editor at Sirens.io; co-founder for The Lit Slam, a performance-curated print journal based in San Francisco; and writer on alternate reality games including We are Earthborne, an ARG by Immersive Fiction launched in 2012.
Feb 2021 - Current
Getting as many people in the United States vaccinated as I can, all day, every day. Responsible for all comms and outreach efforts. Member of the board.
GTM strategy, marketing, and comms advisor
Various startups
Jan 2021 - Current
Advising early stage companies on GTM strategy, marketing (especially PMM + content), comms, and customer success.
Nov 2015 - Feb 2021
Employee #11. Had the privilege to build and lead the early marketing and customer success teams, supporting and telling the stories of some of the most amazing companies in the world as they democratized software creation within their organizations.
PR Manager
Jun 2014 - Oct 2015
Social media lead for Box. I owned editorial strategy, content development, distribution and measurement across channels including the Box Blogs, Twitter, LinkedIn and Facebook.
Customer Success Manager
May 2013 - Jun 2014
I ensure the success of developers building on the Crocodoc and Box View APIs via full lifecycle relationship management; identification and analysis of key success metrics across paid and unpaid developer cohorts; creation of scalable external resources including tutorials, virtual events, and sample code; internal training and advocacy; and serving as the voice of the customer to engineering, product management, and platform marketing.I also help to organize internal Hour of Code events that teach non-technical employees the fundamentals of programming.
Journal Writer (The Blackhollow Project)
Immersive Fiction
May 2013 - Jun 2014
Wrote the Mathematician's journal in the 16-part, independent ARG "The Blackhollow Project." As described in Wired: "Players cooperated to unravel a series of interlaced stories about time travel and World War II. Retrace their steps at blackhollowproject.com." (http://www.wired.com/2014/07/john-hanke-google/)
Operations Manager
Aug 2012 - May 2013
First employee at a YC and 500-Startups backed company later acquired by Box. Primary responsibilities often included: - Customer success - Account management- Content and event/conference marketing - Culture- Day-to-day operations (invoicing, executive support, office management, etc)It was a startup; every day was different.
Transmissions Writer (We Are Earthborne)
Immersive Fiction
Apr 2012 - Jan 2013
Writer for 12-part 1 hr, 47m audio drama to accompany the 2012 ARG "We Are Earthborne." "The quality of the radio drama featured in the We Are the Earthborne ARG leaves me nostalgic for the halcyon days of audio dramas." - ARGNet's 2012 Year in Review (http://www.argn.com/2012/12/arg_year_in_review_2012/)
Assistant Communications Account Manager
Aug 2011 - Aug 2012
Communications and digital projects for a major provider of after school education programming in Southern California. Responsibilities include:-Design and production of digital and print marketing collateral to support all major programs-Development and execution of internal and external communications strategies-Project management of company-wide rebranding effort -Creation and management of all digital initiatives, including new web properties, multi-year editorial calendars, and older youth digital literacy programs
Business Analyst, Consumer Electronics
Sears Holdings Corporation
Jul 2010 - Aug 2011
The BA program is a rotational talent development program intended to accelerate the careers of high-potential early career individuals with proven leadership ability by providing mentorship and high-impact, high-visibility projects throughout the organization.-Created and executed training and marketing campaigns across multiple channels to support utility midstream incentive programs-Developed in-store educational event series to raise awareness of the importance of energy efficiency in electronics-Provided reporting and analysis to support utility partnerships-Project managed recycling programs and develop comprehensive recycling strategy-Managed relationships with crossfunctional internal and external stakeholders including government, manufacturer and utility partners to create comprehensive solutions to help customers make environmentally responsible choices.
Contractor, Customer Analytics and Reporting
Kaiser Permanente
Jun 2010 - Jul 2010
Define and develop data training tools for account management; Document and systematize training process for physician partners; Support internal launch of new data products with high-level, targeted communications
Customer Analytics and Reporting Intern
Kaiser Permanente
Jun 2009 - Aug 2009
Prototyped new specialty reports for high-impact clients; implemented new data packaging to improve end-user clarity and message impact; fine-tuned and automated customer-facing data tools for Sales & Account Management
Strategic Market Planning Intern, Customer Analytics and Reporting
Kaiser Permanente
May 2008 - Aug 2008
Developed both structure and content of a high-level, internal website for the Customer Analytics and Reporting department; Participated in first wave of department internal branding effort
Web content manager
Yale University School of Medicine
Jan 2008 - May 2010
Provided comparative analysis of competitor websites that helped to guide system-wide redesign strategy; structured/edited/produced web content to improve end-user experience; wrote internet style guide creating and codifying system-wide language and design standards
Marketing Intern
Berkeley Symphony Orchestra
Jun 2007 - Aug 2007
Implemented summer growth and renewal campaign; provided targeted outreach to local community; expanded internet presence through use of popular networking websites
Yale University
BA, Literature
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