Zuhri is a seasoned B2B product and growth senior leader who has helped companies scale up and grow into unicorns. With vast experience in technology, product, and growth strategy formulation, Zuhri has a track record of strategic-led growth through building, delivering, and servicing SaaS products and operations excellence.

Zuhri's career achievements include managing and launching a new pricing model for customer service, generating over 4M€ of additional revenues at European level, managing a global segmentation and customer insight team that redefined the company's go-to-market approach and customer strategy, and managing a $15M+ growth and marketing plan including strategy, company-wide programs, budget, financial models, investment scenarios, and digital marketing platforms.

In 2018-2020, Zuhri played a key role in building and growing SafetyCulture, one of Australia's newest unicorns, valued at $1.3 billion amid the pandemic. Today, SafetyCulture is a fast-growing operations and safety PLG platform with a global employee base of over 400 and 100% YoY revenue growth.

Zuhri is a polyglot with a multi-cultural, engineering, and management consulting background. He studied a Master's degree in Engineering from CentraleSupelec and a Master's degree of Science in Energy, Information, and Systems from Henri Poincaré University. He also participated in a one-semester exchange program in technologies and project management at Universidad Politécnica de Valencia.

With an insatiable curiosity to learn, Zuhri's mantra is to build a people culture, guide with data, and lead for impact. He is now the Chief Operating Officer at Cascade, a job marketplace connecting top talent with hiring managers.