Zubin Fitter

Zubin Fitter is a strategic, results-driven senior sales executive with extensive experience in new business revenue growth, account management, and stakeholder management.1 His professional focus areas include sales and partnerships, revenue generation, commercial leadership, digital and tech, problem-solving, AI, SaaS, media, and government sectors.1

Career Highlights

Zubin has held several notable positions throughout his career:

• Director at ApplyDirect: He worked at ApplyDirect for just over 2 years, with his role ending in September 2023.2

• Head of Digital Services at Lush - The Content Agency: From February 2017 to June 2018, he executed growth strategies, launched digital services and advertising products, and led a team of 4 while managing the business unit P&L.1

• Partner Engagement Manager at Digivizer: He worked in this role twice, once in Perth from August 2016 to February 2017, and earlier from July 2014 to December 2014 in Sydney.1

• Various Sales Executive Roles at Sensis: From August 2003 to January 2007, he progressed from telesales to major face-to-face account management.1

• Manager Strategic Partnerships at Rediff.com: From September 2001 to May 2003, he managed web projects and digital marketing for major clients in Mumbai, India.1

Skills and Approach

Zubin is known for his motto of "relationships to revenue".1 He has a strong commercial mindset and customer focus, excelling in fast-paced environments and complex negotiations across enterprises, governments, and corporates of various sizes.1 His expertise includes:

• Financial astuteness with deep budget management skills
• Performance tracking
• Stakeholder management
• Presenting at all levels
• Collaborating with customers, vendors, and cross-functional teams

Zubin is also interested in HR tech, AI, the future of work, and conversational AI, as evidenced by his social media presence.3 He has advocated for behavioral interviews as part of the hiring process, showing his interest in innovative HR practices.4