Zsuzsa Kecsmar

Zsuzsa Kecsmar is a dedicated entrepreneur passionate about customer loyalty. Over the last decade, she has focused on revolutionizing traditional loyalty programs to better meet brand needs and customer expectations.

As the Co-founder and Chief Strategy Officer of Antavo, Zsuzsa leads a talented team of 100 remote employees who work with renowned global brands like KFC, BMW, and Kathmandu to develop cutting-edge loyalty programs.

Zsuzsa's expertise extends beyond entrepreneurship, as she is a former journalist who has been recognized for her contributions in the tech industry by Forbes. She has a strong educational background in marketing and international business from prestigious institutions like Université Jean Moulin, University of Ljubljana, and University of Szeged.

Zsuzsa's professional journey includes various roles at Antavo Enterprise Loyalty Cloud, where she has served as Co-founder, Chief Customer Officer, Chief Marketing Officer, and Head of Partnerships, showcasing her versatility and dedication to the field of customer loyalty.

Beyond her professional achievements, Zsuzsa is a mother of three daughters and has rekindled her passion for ballet as an adult. She is enthusiastic about sharing her knowledge and experience with others, offering help in customer loyalty, marketing, and loyalty program development.

Zsuzsa's commitment to innovation and exceptional customer experiences is evident in her active engagement with events, publications, and consultations related to loyalty programs. She welcomes opportunities to connect with individuals seeking to enhance their loyalty strategies.